Oracle OpenWorld 2013 is kicking off on September 22, 2013 and will run through until Thursday, September 26 at the Moscone Center in San Francisco, CA.

Our premier broadcast program theCUBE will be there, streaming live coverage of the event.  Featuring exclusive interviews with the industry’s top executives and thought leaders, theCUBE is where the action is.  Tune into SiliconANGLE.tv, or right here at SiliconANGLE.com to watch the live show.  You can also catch up with past shows on our YouTube channel, here.

Attendee Information

If you haven’t registered for the event, registration is still open, and you can even get a $200 discount if you register in groups.

Attendees will hear Keynotes from Oracle CEO Larry Ellison, who’s already set high expectations for the cloud topics he’s likely to address, including Oracle’s new In-Memory database option for improved software management.

Other Keynotes will come from Oracle President Mark Hurd, Fujitsu Corporate Senior Vice President Noriyuki Toyoki, Thomson Reuters Global Data Center SVP Mark Bluhm, NYSE Euronext CEO Duncan L. Niederauer, Intel Corporate VP and GM of Software and  Services Group Douglas Fisher, Oracle EVP of Product Development Thomas Kurian, Oracle EVP of Systems John Fowler, EMC Chairman and CEO Joe Tucci, Microsoft Corporate VP of Cloud and Enterprise Engineering Brad Anderson, and many others from Oracle and their partners and clients.

There are smartphone apps for both  Android and iOS available for attendees and remote viewers, so you can keep updated on what’s happening at the event as well as help you create a schedule, so you won’t miss any of the Keynotes.

Aside from theCUBE, social media is also a good way for you to stay informed so be sure to follow Oracle on Twitter  @oracleopenworld and its Official Blog.  Search for topics regarding the even using the hashtag  #oow13 — we’ll be part of the conversation as well.  Follow our team @SiliconANGLE, while theCUBE hosts CEO and Founder John Furrier and Wikibon CEO and Co-founder Dave Vellante will be offering more insight – follow them @furrier and @dvellante.

There are many meet and greet opportunities at OpenWorld, such as the America’s Cup for sailing enthusiasts, the Welcome Reception, and the Appreciation Event featuring artists such as Maroon 5 and The Black Keys.

Can Oracle shine in the Cloud?

Oracle is a dominant player in relational databases but its high licensing fees leave a bitter aftertaste in customers’ mouths.  Aside from that, it has been stubborn in adapting to the growing world of Big Data, Hadoop, and NoSQL.

“Oracle’s proprietary, closed technology, and its lock-in approach to its customer base, along with its monolithic, vertically integrated technology, is a sharp contrast to the horizontal build-out approach based on Open Systems that typifies the new reality in IT,” SiliconANGLE’s Bert Latamore pointed out.

But Oracle may be turning things around, having recently unveiled a major upgrade with an upcoming In-Memory switch to boost virtualization capabilities for managing apps, and the ZS3-2 and ZS3-4 storage products, both deemed a huge step up in its offerings.  Wikibon CTO and Co-founder David Floyer stated that the two products deliver Tier-1 performance but at Tier-3 prices.  Oracle’s proactive developments across hardware and software are starting to pay off, as the company’s stock prices and revenue are cautiously returning to comfortable levels.

“[I]t is our belief that Oracle is providing the R&D muscle that Sun lacked and focusing its efforts on the ZFS appliance, which is a diamond in the Oracle storage portfolio rough. We expect Oracle to continue to enhance the platform and broaden its uses cases. Moreover we believe that Oracle, the company with a reputation for lock-in, will attempt to lock-out competitors by increasingly leveraging integration up the stack while the competition searches for answers to the Oracle integration strategy,” Floyer stated.

Read 3 Things to Consider before Buying the ZS3 here for more highlights of Floyer’s analysis, and context for this week’s event.