Healthcare group messaging app provider Cureatr, Inc. has raised $13 million Series B in a round led by Deerfield Investments that included new investors Cerner Capital and Windham Ventures, along with previous investors Cardinal Partners, Milestone Venture Partners, and JMI Services.

Founded in 2011, Cureatr offers messaging services for doctors, care organizations, hospitals and health systems, specialty care providers, and physician group practices that are HIPAA compliant, a Government standard that protects the privacy of patient’s most sensitive health information.

With support across multiple devices including iOS, Android, and desktop applications, Cureatr includes support for quick messaging, read-receipts (an important need in healthcare communications), as well as photo and file sharing.

Along with the more standard features, Cureatr supports organizational directories allowing users to access a complete list of professionals in their organization, along with their specialty and title, for contact, as well as an urgent message feature that allows users to alert care team members about important events or critical patient information.

For patient management, Cureatr sends a real-time push notification to the patient’s care-team with details such as when a patient is admitted, discharged, or transferred from a facility.

At the enterprise level, Cureatr supports admin level administration, including the ability to limit who can contact whom, and a usage dashboard provides administrators up-to-date information on the latest user trends and usage with real-time data and analytics.

Interesting niche

Many following tech and startups would probably know little about the specific needs of the medical community, but yet it’s an interesting niche with huge potential, at least when you look at what Cureatr is doing.

The company launched the first Care Transition Notification network in New York with early hospital partners and is now expanding its network nationally with organizations such as DaVita HealthCare Partners.

The new round is being allocated to growth, specifically the launch of networks in key new markets, along with a further commitment to building new partnerships and expanding its marketing and tech teams; this is a company growing in a space that hasn’t previously been strongly catered to with opportunities not only in the United States, but later abroad as well.

Including the new round, Careatr has raised $19.1 million to-date. The only previous investor who didn’t participate in the new round was the Partnership Fund for New York City.

Image source: Cureatr, Inc.