Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

Latest from Daisy Whitney

New Media Minute: How to Build and Boost Your Brand’s YouTube Channel

All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to build up the video in your brand channel without producing all the videos in house. At a recent conference, YouTube executive Eric Meyerson offered several tips for brands to boost their ...

New Media Minute: Online Video Gold Rush as Vendors Race to Roll Out New Video Features

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media firm Local Corporation, to ad serving platform Undertone, to ad network YuMe, to ad technology firm Adap.tv have all introduced new features in recent ...

New Media Minute: Mobile Marketing: How to Reach Consumers in Retail Stores

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons. How can smart brands and retailers take advantage of this behavior and reach consumers at that ...

New Media Minute: How to Build a Loyal Video Series Audience

Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are several best practices that any Web producer, marketer or brand can follow when making a video series. Jay Miletsky, CEO of online network MyPod Studios, shared ...

Cord-Cutting: Truth or Lie?

More consumers are relying on broadband-only connections in their homes, but that doesn’t necessarily mean they’re cutting the cord. Nielsen’s latest report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. But the growth may be coming from homes that never had broadband in the first ...

New Media Minute: How to Measure Social Buzz for a TV Show – Bluefin Labs

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company’s name mentioned and here’s why – Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...

New Media Minute: Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of ...

New Media Minute: How Consumers Use Tablets, Mobile Devices in the Home – Words from a TV Exec

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next ...

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40%

After a robust 2011, online video advertising should enjoy another year of rapid growth and is on pace to increase 40% over last year. Some marketers will move money from TV budgets to online video, and they’ll be focusing on pre-roll ads and mobile video. For more details, check out this week’s New Media Minute. ...

New Media Minute: Three New Media Predictions for 2012

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards in tablet measurement, advanced online video deals in measurement, and an increased use of social TV for Web TV discovery. Those ...