Top Stories

The Best Way to Track SoLoMo Campaigns? Rewards Points

The Best Way to Track SoLoMo Campaigns? Rewards Points

SoLoMo is becoming an increasingly important part of every marketing campaign, and one mobile ad network is seeing big benefits from brands using their platform. Anne's Pretzels is one, partnering with three global franchises - The Coca-Cola Company, Millennial Media and Sparkfly Inc to develop new location based mobile advertising campaign that bridges the gap between mobile deal offers and consumer point of sale purchases.  The biggest perk in this cross-company team up is the ability to leverage rewards points as trackers, measuring the campaign in an entirely new way. As part of the collaborative mobile advertising campaign, Millennial Media will target ads... more »
Yelp Tops This Week’s Tablet Business Apps Roundup

Yelp Tops This Week’s Tablet Business Apps Roundup

Location-based social search provider Yelp rolled out new versions of its iOS apps as well as the web-version, introducing new features to both iPhone and iPad users.  The update puts a lot of emphasis on usability, with the goal of rounding out the service across all platforms. iPad Yelp Yelp lets you search businesses near you and locates hot spots based on what the user wants – whether he or she is searching for some place to eat, or temporary accommodations. It also lets you post reviews about businesses you visit, but until now it wasn’t possible to access some of the features... more »
This Week in Big Data: Cloudera, Google Steal the Show

This Week in Big Data: Cloudera, Google Steal the Show

This week Cloudera and Google’s new cloud platform were the biggest attractions, not just for the blogosphere but also several vendors that decided to align themselves with one or the other to promote their big data plans. Hewlett-Packard said on Thursday that it signed an OEM agreement with Cloudera that will enable it to resell the Hadoop distributor’s Enterprise platform and bundle it with a big data appliance that is due to hit general availability sometime later this year. This  should allow HP to do some much-needed catching up. Dell has also been in a partnership with Cloudera for over a year... more »
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Hadapt Brings SQL to Hadoop

Hadapt, a 30-employee startup that grew out of Yale University's computer lab with $9.5M from Bessimer Venture Partners and NorWest Venture Partners, has figured out a way to use SQL on Hadoop databases. This neat technical trick means that business users, who understand the business questions they want to ask the data, can access Big Data databases directly through the tools they are used to – Tableau and Microstrategy, for instance. This raises the question, can, and should, Hadoop replace RDBMS data warehouses for the business research and decision support side of the data center? Wikibon Chief Analyst David Vellante caught... more »
IC-CRIME Software Allows Recreating Crime Scenes

IC-CRIME Software Allows Recreating Crime Scenes

Computers do a lot of things well, and one of them is modeling things. Be it video games, shopping, or anything else, computer modeling happen to reproduce real environments with surprising fidelity. Crime scene investigation has used models forever, and with physics engines, spacial modeling, and the like this sort of "virtual reality" better augments police forces for dealing with and examining how a crime could have taken place. Once such useful software has just surfaced up that will help recreate crime scenes and better understand the entire scenario. Some researchers from North Carolina State, Arizona State University, and Indiana University... more »
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Strange Big Data: Sex Intelligence

It’s true, humans are sexual creatures. If there’s one common bond that’s shared by all of humanity, it’s our instinctive urge to have sex. From the moment we hit puberty and our hormones start surging, we dedicate a huge portion of our time pursuing one mission only – to find sexual partners. We think about sex all the time. Subconsciously or not, the moment we lay eyes on a member of the opposite sex we instantly make up our minds as to whether they’re desirable or not, before anything else. It’s natural and instinctive; indeed, it’s wired into our DNA. Of... more »
Numerous Banks Still Infected with Zeus, Conficker Malware

Numerous Banks Still Infected with Zeus, Conficker Malware

A recent report by Lookingglass Cyber Solutions suggests that approximately 18 of world’s largest banks are operating with systems infected with serious malware. Lookingglass conducted a study on 24 banks and discovered that most of banks were infected with malicious infections, including Conficker, DNSChanger, and Gameover Zeus, BlackHole Exploit Kit, and Fake AV. Since January, the research team tracked more than 104 malicious IP addresses, out of which the month of March had 42 million infected IP addresses, with 40 percent of them having multiple infections. A prominent thing that came out of the study is that despite cleaning their systems,... more »
33Across Launches Real-Time Personas

33Across Launches Real-Time Personas

33Across collects social data, lots of it, and sells it to publishers. It operates a ‘social graph’ that tracks the activities of 1.25 billion internet users worldwide, and  the sheer size of this data hoard is the main thing that earned the company a client portfolio of 375 Fortune 1000 marketers to the offering. This week the company extended its Brand Graph technology with the addition of 52 ‘Social Personas.’ As the name suggests this offering bundle is a collection of categories that divides audiences by demographics, location and other metrics, but there’s one twist that 33Across says make its solution is superior... more »
Can Smart TV Gaming Replace Game Consoles?

Can Smart TV Gaming Replace Game Consoles?

Television manufacturers are now focusing on making smart TVs as methods of connecting to the web and delivering content directly.  Smart TVs open up a whole new world of entertainment.  It allows you to enjoy media content straight from the internet without the need for a set-top box.  You can view movies or TV shows on services like Netflix, or update your Facebook status while watching your favorite program.  But aside from enjoying shows, video clips from YouTube or movies, smart TVs are opening a new world for gamers.  Before, you’d need game consoles such as an Xbox 360 or... more »
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Top iPhone and Android Apps Can Be BYOD's Biggest Threat

San Francisco-based mobile app security provider Appthority has released its App Reputation Report that unveils the hidden security risks for top mobile apps. The report discloses security issues raised by the BYOD movement, along with the top targeted app categories on the Android and iOS platform and the sensitive data that the apps can access. The Appthority Platform analyzed the top 50 free apps from Google Play and Apple’s App Store to find the risks involved in having BYOD mobile devices. The cloud-based Appthority platform is capable of identifying and grading risky activities in mobile apps including malware detection, corporate data exfiltration, and... more »

Premium Research

- George Gilbert

Mainstream IT, LoB execs and application development professionals each provide different yet critical perspectives to Systems of Intelligence. IT exes must be in a position to deliver the right infrastructure (e.g. cloud, on-prem, etc.) with the proper performance and SLA profile to support LoB requirements. Line-of-Business execs must have enough knowledge to specify the real-time needs of applications while application development pros must ensure the right skills are in place to deliver and maintain services to Systems of Intelligence over a full life cycle.

- George Gilbert

Premise 16 years ago proprietary flavors of Unix domina […]

- Stuart Miniman

Hyperconvergence is the current state – next generation of converged – better, faster, more distributed than original converged, but still just the beginning. Wikibon’s Server SAN research agenda is to show where we are today and give guidance for the future of this space.

- David Floyer

Wikibon recommends that CIOs put in place a four-point plan for implementing an all-flash datacenter strategy: 1/ Migrate to an All-flash Datacenter by 2016 2/ Proof of concept for Developer Data Sharing - Expect 2 x Productivity & 3 x Code Quality 3/ Reorganize Data Center Operations around Principle of Application Data Sharing 4/ Use IT Budget Savings to Fund Systems of Intelligence This research provides a technology understanding, the business case, and the strategic first steps on the road to an all-flash datacenter.

- David Floyer

IT will sound like yesterday’s news if it continues to advocate tiering, advocate putting the most important data on high performance storage, and declaring that less expensive lower performing storage is key and necessary. Today’s flash reality is that a single compressed/de-duplicated physical version of data must be shared between as many different applications as possible, because the incremental cost of creating and sharing another copy is close to zero.

- George Gilbert

Systems of Intelligence will power the next generation of enterprise applications built on big data. Line of business executives charged with digital transformation must understand the dynamics of Systems of Intelligence well-enough to be effective sponsors of new systems. IT executives must be effective partners and understand how to build Systems of Intelligence on top of Systems of Record. They will also need to understand how to build a radically new infrastructure to support these systems.

- Stuart Miniman

OpenStack is now positioned as an Integration Engine - not the entire stack, but like Linux, could grow into a critical component of IT over the next decade. This article examines the real state of OpenStack after the Kilo release and 2015 OpenStack Summit in Vancouver.

- David Floyer

Wikibon believes CIOs should put the highest priority in developing an all-flash datacenter strategy, and implement it so that all storage acquired and deployed is 100% all-flash by 2016. The key short-term focus for CIOs is to ensure that data sharing is optimized, and that IT organization and objectives support and drive increases in data sharing. The key long-term focus is to release the potential of the best and brightest in the organization to imagine an organization supported by applications without data limits.

- Stuart Miniman

The emerging PaaS platforms (Cloud Foundry, Heroku, OpenShift, Docker) are all evolving to capture the mindshare of developers. While the PaaS battles are still in early days, Cloud Foundry is emerging as a leading open source platform and ecosystem to build and deploy the new Cloud Native applications that are driving these economic changes via software. But this Platform-as-a-Service (PaaS) model requires changes to technology, skills (people) and internal IT processes. This means enterprises need to become familiar with this development and operational model to best understand how they can accelerate using Cloud Native applications to give themselves a business differentiation.

- David Floyer

Platform-as-a-Service (PaaS) is a full application lifecycle cloud service including initial development, testing, deployment, operations and maintenance. Wikibon defines three different PaaS cloud services, 1/ PaaS integrated with IaaS, an integrated platform (e.g., IBM Bluemix, EMC Pivotal Cloud Foundry), 2/ PaaS on top of IaaS, combining development services onto a specific platform (e.g., AWS, Microsoft Azure) and 3/ PaaS on top of SaaS, a development front-end to a SaaS platform with its underlying infrastructure (e.g., ServiceNow, SalesForce). Wikibon will be using this topology to define its PaaS analysis and forecasts.