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Aurasma Passes 16,000 Customer Mark HP Autonomy’s augmented reality platform, Aurasma 2.0, has passed the 16,000 customer milestone and added new cloud and social features from SXSW. Aurasma allows people to use rich images instead of text or QR codes to turn search into an action-oriented interactive experience. Customers including GQ, Marvel, Subaru of America Inc., the Austin Chronicle, and USPS, are planning to use Aurasma 2.0 in upcoming marketing campaigns. More AAA Insurance Exchange Uses HP to Manage Growth The AAA Northern California, Nevada, & Utah Insurance Exchange has selected HP to support its mainframe environment as it expands from a regional... more »
IBM chief executive officer Ginni Rometty regards analytics as a new source of competitive advantage for her company’s enterprise clientele. “I want you to think about data as the next natural resource,” Rometty told an audience of business leaders and lawmakers during a recent speech in front of the Council on Foreign Relations in New York. She pointed out how data analytics helped reduce crime by 30 percent in Memphis, and said that IBM correctly predicted the outcome of swing states for President Barack Obama’s campaign. Abhishek Mehta, the founder of Tresata, weighed in on the CEO’s comments and explained her particular choice of words: “Just... more »
The Creator of Plague Inc. game, James Vaughan, has been invited to speak to the Center for Disease Control (CDC) in Atlanta, Georgia. Plague is a popular mobile game available on iOS and Android devices, and lets the play take control of a deadly pathogen and infect one person - patient zero - with the end goal being to spread the plague to every corner of the globe. Interestingly, Vaughan has no medical background, and he created this game just as a hobby thing. "They reached out to contact me," said Vaughan. "It was something they were all playing, and they thought,... more »
A $100K investment in server and storage improvements can save about $2M off the three-year total cost of a large Oracle deployment, writes David Vellante in the latest in a Wikibon series on Oracle licensing optimization stretching over two years. The reason that a relatively small investment in infrastructure, and specifically on areas like increasing server memory and adding flash storage to the server, can have such a huge payoff is that Oracle licensing is priced by the core. By increasing IO performance on the server, you can reduce the number of cores. This latest Professional Alert, “Oracle Negotiation Tips: Focus on... more »
In one of its latest reports, research firm Gartner projects that the global market for analytics and business intelligence will only grow 7 percent this year. That’s a significant drop from the 16 percent that Gartner reported for 2011, when big data wasn’t creating nearly as much buzz as it does now. Gartner expects that growth will remain single-digit for the next few years. According to the paper the BI market $14 billion in 2013, and $17 billion by 2016. The firm blames the growth decline on a combination of weakening economic conditions and a decrease in the number of big-budget BI... more »
Last Monday, BitInstant announced the results of having suffered a successful social engineering hack that ended with them losing approximately $12,480 USD worth of BTC (believed to be ฿999 BTC). The attacker, who used socially engineered information in order to take control of the DNS registrar and redirect connections away from BitInstant’s servers and gain access to e-mail addresses to reset passwords. In many cases of hacks, social engineering is the weakest link in any security structure and this time it was a very convoluted one. According to the blog post documenting the heist, The attacker contacted our domain registrar at Site5 posing... more »
SXSW is still in full swing, though the Interactive portion is set to conclude tomorrow. So let’s check out what cool, innovative products made their debut at SXSW. The shoe for Forever Alones I frequently spend my spare time on a particular gag site that features various memes such as the Forever Alone rage comic character, which looks like a nut-sack with a face. And this is what came to mind when I saw Google’s Talking Shoe. The talking shoe is just a concept, so it won’t likely hit mass production, but if the demand is high, Google might change its mind. The... more »
Hacking of Yahoo webmail is not a new thing for most of us, but the attacks have become just more aggressive from the past few weeks. Just last week, several Yahoo mail accounts were broken into, at al global level, leading to disruption of users’ privacy. While the users were complaining that their webmail accounts have been hijacked, Yahoo blamed cross-site scripting security bugs for the upsurge in webmail account takeovers. The customers even complained that their contacts have been spammed and their passwords changed so they are locked out of their account. To cope with the hijack incidents, Yahoo has... more »
IBM has announced a successful conclusion to a special competition it ran recently with students at the University of Southern California to generate creative ideas for applying the unique Watson natural language cognitive system to real-world problems. More than 100 University of Southern California students gathered in the debut West Coast competition to meet the challenge of creating business plans for applying Watson to pressing business and societal challenges. They presented business cases for applications ranging from providing insights to help doctors identify patients suffering from Post-Traumatic Stress Disorder, to providing lawyers with faster research capabilities, to helping businesses hire the... more »
Ambient Intelligence is on the rise as companies look to create products that will act more like a best friend who knows everything about you and can predict what your next move will be, and less like a simple gadget used to make calls, text friends and make posts on Yelp from time to time. We had a chance to speak with Lars Hard, CTO and founder of Expertmaker, which is an Artificial Intelligence (AI) software company that is currently in the process of developing a new AI platform for independent mobile developers as well as major label brands. We were... more »