Pravir Gupta, vice president and general manager of Google Cloud, talks with theCUBE about AI costs at FinOps X 2026.AI play_arrow

    Three insights you may have missed from theCUBE’s coverage of FinOps X

    AI costs are becoming one of the most difficult aspects of enterprise AI adoption. Unlike traditional cloud or software-as-a-service spend, AI costs are shaped by dynamic usage patterns, model behavior and external interactions, making it harder to keep investments aligned with business value. As enterprise AI adoption grows, organizations are ...

    BY VICTORIA GAYTON - 10 HOURS AGO

    AI

    Three insights you may have missed from theCUBE’s coverage of FinOps X

    BY VICTORIA GAYTON - 10 HOURS AGO

      ANALYSIS FROM THECUBE RESEARCH help_outline

      AI

      Snowflake, Databricks and the model makers: The battle for the agentic client and AI back end

      Agentic artificial intelligence is being misread as a set of separate battles – for example, Snowflake Inc. versus Databricks Inc., copilots versus agents, model makers versus application vendors. We believe the larger fight is converging around a single question: Who owns the new intelligent client and the AI back end ...

      BREAKING ANALYSIS BY DAVE VELLANTE AND GEORGE GILBERT - 2 WEEKS AGO

      AI

      Snowflake, Databricks and the model makers: The battle for the agentic client and AI back end

      BREAKING ANALYSIS BY DAVE VELLANTE AND GEORGE GILBERT - 2 WEEKS AGO

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