Kevin Nalty: “There is no correlation between production value and video views.”
Viral video is dead. Long live low production values. The cheaper the better. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney.
A message from John Furrier, co-founder of SiliconANGLE:
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SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
