All of the new mobile goodness that wasn’t introduced at the holiday season or debuted at CES is being dropped at the Mobile World Congress which is happening this week in Barcelona. One of the much anticipated announcements was that from Samsung and the introduction of its first device that would be running its new Bada Operating System, the Samsung Wave.

Announced back in November before the holidays Samsung’s Bada OS is the electronic giants entrance into the overcrowded mobile operating system market.

Does the market and consumers really need another operating system? No, but is Samsung going to be successful is making Bada a tier one mobile OS with wide adoption? I’d say most definitely yes.

The main stat that points to Bada’s pending success is pure unit sales. Samsung is now the number two manufacturer of cell phones in the world behind only Nokia and number one in the U.S. Samsung sold over 200 million units worldwide last year with approximately 20% of those being touch devices. As the number of touch/smart devices continues to climb Samsung is well positioned to remain a leader in the space. Even while supporting other mobile OS’s such as Android and Windows Phone Samsung is saying that Bada will be world wide by years end. If Samsung was to just put Bada on only 20% of its touch based handsets over the next three years that would mean over 40 million Bada based devices would be deployed.., those are serious and conservative numbers.

Samsung is also putting into place a very solid app strategy across all of their electronics, not just mobile devices.  I am very interested to see if and how they can bring the developer strategy together across all their devices to provide a common dev platform.

They are slowly providing more information on the OS and developer tools, of which the base SDK is C based which should allow for a great foundation for those game creators out there but not so much for pure data driven app developers. They currently have three developer days planned, with one of them being here local in San Francisco which we will be attending to provide more info.

Samsung has a website up for the Wave Bada based device that touts its screen, processing power and Samsung Apps which includes its version of Palm Synergy and Motrola Blur dubbed Social Hub.