LinkedIn is improving the services that it offers by introducing a new feature that will enable consumers and professionals to recommend products or services.

The currently 80 million users of LinkedIn will be offered the chance of improving the functionality of the social media in real world. Companies will be reviewed and they will also have the chance to answer to posts or to delete those who obviously sabotage.

At the launch of the new LinkedIn feature, there will be invited 30 companies; the guests list includes JetBlue, Liberty Mutual Insurance, Microsoft Corp. and Harvard Business School Executive Education. The service will be free and impartial and it will require first the companies to submit their services or products.

LinkedIn invested in this development because of their interested for the marketing business (to be noted that more than 30% of the LinkedIn Corp. revenues are generated by this sector). The company plays the outspoken card of reliable publicity, as even Chief Executive Officer Jeff Weiner admits: “A big part of what we’re working to do is becoming the essential source of information for our membership”. The recommendations can be further used in advertising campaigns.