Will Apple Be in Harmony With the Music Cloud Tomorrow?
Could it be that the phrase “tomorrow is another day” within iTunes grounds is leaning towards cloud-based version of iTunes? This speculation grew bigger as Apple and iTunes drop some hints in the web. The announcement is set to be released 7PM tomorrow. Clues are being dropped, but no one is certain on what the news will be.
Cloud expectations around music, however, are gaining interest as the industry shifts to meet consumer demands, with Apple being a central influencer in how this all plays out. From AllThingsD:
“Apple is developing a data center in Maiden, NC that we believe could serve as the hub for such a service. The company has indicated that the data center is on track to be completed by the end of CY10 and it will begin using it then. With Apple’s growing family of connected devices (iPhone, iPad, iPod touch, Apple TV, and Macs) it only makes sense that Apple would deliver a cloud-based media service to leverage its competitive advantage in the space: devices.
As part of this, the new Apple TV with limited storage, a lower price, and a focus on accessing content over the internet would fit in nicely. We see this device, and the potential iTunes cloud-based service, as a stepping stone for an all-in-one, connected Apple television.”
Many have contemplated about Facebook’s integration with Ping, iTunes music social networking service. The truth is, the “other” social networking giant is using it—Twitter.
Discussion on how Ping works on Twitter surfaced in a previous report: “On Ping you can easily link to your Twitter account to instantly find Ping users among the people you already follow on Twitter.Once you’ve linked the accounts, whenever you Post, Like, Review, or tell your friends why you purchased a song or album on Ping, this activity will also be tweeted to your Twitter followers – complete with playable song previews and links to purchase and download music from iTunes.”
In other music cloud news, Rhapsody launched a new application for Android. Now, subscribers with mobile devices running the Android operating system can download tracks and playlists and make them available anywhere, with no network required.
Brendan Benzing, chief product officer for Rhapsody stated: “We believe all the music you could ever want should be at your fingertips at all times. The ability to download music to your favorite device mimics the experience millions of consumers have enjoyed on MP3 players for years, which makes the subscription model even more attractive to them. The Rhapsody app transforms an Android to an MP3 player on steroids; beefed up with Rhapsody’s extensive catalog of more than 10.6 million tracks.”
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