One of the hottest areas in the digital ad business is real-time bidding and it’s poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of Web publishers will do so this year, according to a recent report from eMarketer. For more details on who’s putting money into this new sector and why, check out this week’s New Media Minute.

[Thanks, Daisy.]