New Media Minute: Real-Time Bidding – The Hot New Online Ad Growth Sector
One of the hottest areas in the digital ad business is real-time bidding and it’s poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of Web publishers will do so this year, according to a recent report from eMarketer. For more details on who’s putting money into this new sector and why, check out this week’s New Media Minute.
[Thanks, Daisy.]
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