HP Expands Storage Business Amidst Company Shifts
Hewlett-Packard is making storage a very major aspect of its outlook, especially as it shifts in manufacturing and services strategies to reflect today’s enterprise and consumer markets. The company is currently the largest storage vendor in terms of sales, and is constantly working on further growing its market share.
HP has recently reached an agreement with tape storage solutions provider Quantum to build its tape library based on the latter’s Scalar i6000 offering. In addition, Hewlett-Packard launched the P2000 G3 Modular Smart Array last week targeting the SMB market.
Another offering from CloudSystem also plays a role in HP’s cloud and storage strategy. The 3PAR tech-based suite is essentially a collection of several offerings that are not a part of a software/hardware bundle. Why? TechTarget.com’s Carl Brooks says it’s because the company is looking to please the broadest spectrum of customers possible by offering a tremendous amount of room for customization.
“If your infrastructure is really behind, you’re going to be looking at a hardware/software solution or hosted private cloud,” she said. “If you’re not quite as worried about the hardware, you might be looking at just the software this year,” said Forrester analyst Lauren Nelson.
Hewlett-Packard is also looking to please its resellers: yesterday, the company introduced a new quotation system developed exclusively for its distributors. iQuote is designed mainly for resellers operating in the SMB market.
The company is seeking ways to make its resellers better able to report on its offerings, and provides more than enough examples on how its services are being used. One of the latest ones is a case study from McKesson. The healthcare provider used HP ALM to realize data center and development process improvements.
Hewlett-Packard’s efforts extend beyond the enterprise space, too. The tech giant extended storage capabilities to its consumers with the new HP Envy 14 Beats Edition laptop, featuring a 2.3 to 2.9 GHz Intel Core i5-2410M processor with AMD Radeon HD 6630 graphics.
HP is trying to make gains in several storage markets, but it’s competitors are doing the same. IBM appointed a distributor, Synnex, for its hardware products in Australia for the first time in 10 years, and Oracle just acquired storage vendor Pillar Data Systems for an undisclosed sum.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
