UPDATED 13:53 EST / OCTOBER 28 2011

New Media Minute: Retailers Turn to iPads in Stores; Four New Shopper Startups to Watch

One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the episode take a quick look at four shopper marketing startups poised for success: Zazum, Choozon, Steelhouse and Nearbuy.

[Thanks Daisy.]


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