Easy to start. Easy to build. MongoDB ended 2012 on a scorching hot streak that doesn’t show any signs of flaming out. Kevin Hanson, Solutions Architect at 10gen, stopped by theCube during Strata last month to talk NoSQL with hosts John Furrier and Dave Vellante. 10gen is the company behind the leading NoSQL database.  And its client list?  A who’s who of the tech world and beyond.

Ever had a car salesman show you the Carfax?  Its 11 billion records database is now being powered by MongoDB. Big implementations: that is the future Hanson sees for 10gen and MongoDB in 2013.  MongoDB 2.4 is set to release sometime this spring, and is further strengthening MongoDB as the leader in the NoSQL world.  Announced in the release:

• On premises version of 10gen’s Mongo monitoring service for its customers
• Monitoring system customers can have on their own servers
• cluster management – spin clusters up/down and upgrade machines (things you need the command line for right now)

Included in the 2013 plans for 1o gen’s NoSQL database service is the continued effort to enable it’s partners to perform cloud deployments of its service. He gave a couple examples: Red Hat Open Shift – run MangoDB on platform as a service; Object Rocket – MongoDB as a service (SoftLayer acquired); MongoHQ, and MongoLab. Healthier than ever, 10gen looks to further support it’s developer community and continue to strengthen the service offering of MongoDB as the leader in noSQL.

Interests and Distinctions for 10gen

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When asked by Furrier what were the top pain points 10gen is hearing from clients, Hanson spoke about something that is going to play right into the heart of Big Data: Social Media and Social Data. He discussed how they are seeing specific use cases around user data management.

“Specifically, social media accounts, variety of activity…tracking all of that in a relational database can be difficult. MongoDB has flexible schema, bring that data in real-time, don’t think about it on the front end…then they can figure out how they want to query it.”

MongoDB is one of the biggest noSQL databases, and continues to tackle Big Data as an open source platform. Being open source, that proves to remain a big appeal from a developers prospective. In addition to being open source, Hanson shared three reasons why MongoDB is better than other NoSQL services: It gives you the features of noSQL –linear scalability, incremental growth, ability to add more nodes and you don’t have to give up the query ability of a relational database.

Hanson was sharp, and MongoDB is firing on all cylinders. I look forward to seeing the MongoDB 2.4 release, and how 10gen continues to improve its NoSQL open source database.

See Hanson’s full segment below: