The official name of EMC’s Project Horizon is Leap, according to Rohit Ghai, president of EMC’s Enterprise Content Division, during EMC World 2016 at the Sands Expo & Convention Center in Las Vegas.

The user is the center of the Universe

The quest for digitalization is making the Enterprise Content Management (ECM) market hot again, and Leap is “fundamentally reinventing the industry,” Ghai told John Furrier (@furrier) and Dave Vellante (@dvellante), cohosts of theCUBE, from the SiliconANGLE Media team, during an interview at EMC World 2016.

Allowing customers to manage content wherever it may live, and centered on user experience, Leap incorporates enterprise-level security and compliance and can manage content throughout its life cycle. Breaking tradition with its community of lightweight cloud-based apps rather than a single monolithic app, Leap is available on a non-linear consumption model: “Use what you need; pay for what you use,” said Ghai.

‘Tangible momentum’ for EMC growth

Ghai also gave theCUBE an update on EMC’s turn around and new growth cycle, with significant license growth fueling a new energy within the company. Helping customers to manage the tradeoff between flexibility and cost in making the digital transformation is key, and EMC’s free Digital Maturity Assessment web-based tool enables customers to establish where they are on the digital journey. EMC then works with them to raise them to to the right level and onwards to full digitalization.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.

Photo by SiliconANGLE