UPDATED 13:03 EST / MARCH 24 2017


Twitter considers paid TweetDeck subscriptions with more analytics

Twitter Inc. could soon introduce paid premium subscriptions for its TweetDeck social media dashboard, which would give users access to better analytics and more powerful account management features.

TweetDeck, which was acquired by Twitter in 2011 for a respectable $40 million, offers a few useful improvements over the standard Twitter interface, including the ability to view tweet activity, messages, followers, scheduled tweets and other information all on one page. Now, Twitter is reportedly sending out surveys to see if power users, including businesses and marketers, would be interested in a paid version of TweetDeck that would offer more powerful features.

Here’s a description of the potential features for a premium TweetDeck account, according to a screenshot of the survey by journalist Andrew Tavani:

This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience and see even more great content and information in real-time. It would also offer extra features such as advanced audience insights & analytics, tools to monitor multiple timelines for multiple accounts and from multiple devices, including mobile, all in an ad-free experience.

A Twitter spokesperson confirmed that the company is indeed looking into a paid TweetDeck service, saying that Twitter is “exploring several ways to make Tweetdeck even more valuable for professionals.” Twitter Chief Executive Jack Dorsey (pictured) has long promised new services to recharge Twitter’s growth.

Tavani said that the survey asked if he would consider paying $19.99 per month for the premium TweetDeck service, but other users who have received the survey have reported different amounts as low as $4.99.

After posting a string of disappointing earnings reports and laying off 9 percent of its workforce, Twitter has been desperately looking for new ways to make money while trying to also trim some of its less profitable services. For example, Twitter suddenly killed off Vine in January to the dismay of tweens everywhere, and shortly afterward the company sold its mobile app developer platform, Fabric, for an undisclosed amount to Google Inc.

If Twitter does go ahead with the premium service, it could provide a much-needed new revenue service for the beleaguered social media site, assuming the subscription actually catches on.

Photo: Esten Hurtle (@esten) for Twitter

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