UPDATED 16:13 EDT / JANUARY 30 2018

EMERGING TECH

With new update, Kaon moves enterprise virtual reality marketing onto WebVR

Sales and 3-D marketing application developer Kaon Interactive Inc. today announced that the company’s products are now available in WebVR using Microsoft Edge and other supporting browsers.

WebVR is a virtual reality framework that supports the viewing of 3-D objects in web browsers as well as provides a way to bring 3-D web pages into VR experiences. During 2017, WebVR was adopted by many major browsers including Mozilla Firefox, Google Chrome and Microsoft Edge. It’s also a component of VR headsets such as Google Daydream and Microsoft Corp.’s recently released mixed-reality displays.

Kaon intends for its product release to drive early enterprise adoption of WebVR to deliver immersive experiences for business to business sales by deploying over 5,000 3-D product models and dozens of VR tours for customers and sales teams.

“Until now, WebVR has been limited in its availability,” said Joshua Smith, founder and chief technology officer of Kaon Interactive. “Browser support of high-end VR headsets has taken a long time, and with Edge and Microsoft Mixed Reality, Microsoft has finally delivered what enterprises need to make compelling VR experiences available to their customers on the web.”

In order to support its WebVR product line, Kaon will deploy its WebVR experiences on the Kaon High Velocity Marketing Platform. The solution is designed to allow Kaon’s customers to deliver fully immersive VR experiences for users with corporate level support such as a virtual data center or a virtual diagnostics laboratory.

Within the platform, users can explore 3-D product models and also configure the virtual space and equipment in real time. This can be used to show how a product or solution can be personalized and modified to solve specific business challenges.

Gavin Finn, president and chief executive of Kaon Interactive said in a statement that global enterprises are all looking for new and innovative ways to sell and demo products. The immersive ability of VR environments represents a different way to let customers experience a product without needing to haul expensive equipment from site to site.

“Microsoft Edge is leading the market in WebVR for both the enterprise and the consumer,” Finn said. “It is facilitating immersive web experiences for marketers on high-performance VR headsets, amplifying their customers’ receptiveness.”

A Grand View Research Inc. market report for VR forecast the industry would reach approximately $48.5 billion by 2025 through the sales of devices and software solutions. Another report noted the industry had reached $960.9 million during 2016 and that while the largest segments leaned towards entertainment – through gaming and media applications – but that marketing and retail would see notable growth.

That could especially be true for the next generation of VR headsets such as the Microsoft mixed-reality devices and upcoming wearable devices. The reason is that the next generation of devices will be cheaper, easier to transport and require less processing power on site in order to provide high-fidelity experiences.

Image: Kaon Interactive

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