Content management system provider Contentstack LLC is hoping to build on its recent momentum after raising $31.5 million in a new funding round.

The Series A round was led by Insight Partners, with participation from existing investors Illuminate Ventures and GingerBread Capital.

Contentstack’s CMS is used by brands to create and manage digital content, with the goal of delivering more personalized digital experiences to their customers. Contentstack offers what’s known as a “headless CMS” platform, which essentially decouples the backend from the front-end presentation. It enables companies to deliver content, including blog posts and videos, not only to the web but also mobile apps, social media and new platforms like Amazon’s Alexa and Google’s Assistant.

The main component of Contentstack’s CMS include a workflow management system that streamlines the creation, review and deployment of new content. Useful features include support for publishing rules that ensures only approved content actually gets published in official channels and the ability to bundle content together and release it en masse in support of new product release, promotional campaigns and so on.

Another big advantage of Contentstacks’ CMS platform is it enables greater collaboration between content creators and information technology teams, making it easier for companies to deliver more personalized experiences to their users, said Jim Lundy, founder and chief executive of Aragon Research.

“Audiences now engage with brands via a multitude of channels and expect personalized experiences,” Lundy said. “In order to satisfy this demand, businesses need a modern platform that can integrate seamlessly across the entire martech stack and foster better collaboration between business and IT teams. Contentstack was among the first to recognize and act on this shift and its platform now enables businesses to receive significant returns on their investments into digital content and experiences.”

Today’s round marks the first time that Contentstack has accepted any kind of outside funding since its launch in 2017. It comes after the company saw sales grow four times faster in the first half of this year than the same period in 2018.

The company plans to use the new funds to expand its sales and marketing teams and build out its partner ecosystem.

Image: Contentstack