UPDATED 16:22 EDT / NOVEMBER 01 2019

maldow CLOUD

Let’s do video: How the cloud changed visual collaboration tools forever

It may be hard to imagine now, but there was a time not so long ago that video conferencing required expensive, complicated equipment, a ton of bandwidth… and patience. Lots and lots of patience.

That’s because the video feed was often unreliable, it was difficult to join from multiple locations and the resulting experience was often plagued by dropped connections, fuzzy pictures or people who moved on the screen in what resembled jerky, stop-motion animation.

“We promised if they fixed all of that, people would start to use it, and now we’re seeing an absolute explosion in the market of people taking these apps into the workplace and actually using them,” said David Maldow (pictured), founder and chief executive officer of Let’s Do Video, a firm which covers the video collaboration and business team workflow space. “Now it’s available for everyone and it was just a matter of whether we’re ready for it. It appears that we are.”

Maldow spoke with Peter Burris (@plburris), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, in Palo Alto, California. They discussed the impact of cloud technology on video collaboration tools and the use of conferencing apps to get work done (see the full interview with transcript here). (* Disclosure below.)

Growing beyond $3 billion

What changed the video conferencing experience in dramatic fashion was cloud computing. The cloud video market has grown from a niche technology to a mainstream commodity, with annual revenue in excess of $2.7 billion, and it has continued to expand.

Cloud-hosted video services have offered an easier and more secure solution which has brought new participants into the market.

“If I wanted to talk to a customer or partner before, I had to open a hole in my firewall and let someone else into my network and my information technology people would go crazy,” Maldow said. “Now, the call is hosted on a video conferencing company’s cloud. It’s safe.”

There is also the advantage of personal connection which video collaboration offers, instead of the phone call.

“We all know that when you have a face to face meeting, you get the work done,” Maldow noted. “One of the reasons that I named my company Let’s Do Video is that I’d be on the phone with a colleague, a partner, a teammate and I’d wonder if he or she was checking their email. We need to get work done, let’s do video.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations. (* Disclosure: 8×8 Inc. sponsored this segment of theCUBE. Neither 8×8 nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.