The future of data and how we use it is no longer in the future — it’s here. Data integration is more complex than ever, with innovative, evolving technologies, such as artificial intelligence and machine learning saturating an already-growing market.

A planned acquisition of data integration company Talend Inc. by QlikTech International AB affirms Qlik’s position as a critical player in bringing data integration and management to the next level, introducing data fabric frameworks and helping its users accelerate cloud and hybrid migrations, according to Stewart Bond (pictured), research vice president at International Data Corp. (Canada) Ltd.

“[Qlik is] going to have a set of products that covers the entire portfolio from data ingestion through to consumption and all of the governance and quality and intelligence around that,” Bond said. “Now they have a better understanding of how to make sure that that data is being used by the right person for the right reason and at the right time.”

Bond spoke with theCUBE industry analysts Dave Vellante and Lisa Martin at the QlikWorld event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the first day of QlikWorld 2023, Qlik’s planned acquisition of Talend, what’s on the agenda for day two and more. (* Disclosure below.)

Embracing change to fuel innovation

Day one’s keynote speech was delivered by Mike Capone, chief executive officer of Qlik. During his speech, Capone stressed how even though automation and data intelligence has evolved significantly in the past few years, it’s not the platform that’s new, it’s the enterprise’s relationship with data that’s changing.

“We’ve been working with data for a long time, but the way it’s being leveraged now is new and different and giving us so many new advantages and insights that we just didn’t have before,” Bond said.

As data volumes multiply, a lot of new data is, in essence, just updated older data. While organizations might want to initially move everything into the cloud, there’s another first step that should be taken instead that will help cut down on costs as well, according to Bond.

“The first move they need to make is to collect all the intelligence about their data. I come back to data intelligence so they know where their data is, what it means, who’s accountable for it, who’s using it, where it’s coming from, where it’s going to,” Bond said.” Then they can decide on whether they need to move that data based on the business problem that they’re trying to solve.”

Bond will be presenting during day two of QlikWorld, and he pointed out that a recent survey on data management revealed interesting sights about organizational priorities in 2023.

“[We’ll discuss] what has changed over the last year and what we think is going to change. We’ll hypothesize about that a little bit, but we mainly ask, what has changed in the last 12 months? And the thing that has changed the most is really interesting,” Bond teased.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the QlikWorld event:

(* Disclosure: QlikTech International AB sponsored this segment of theCUBE. Neither Qlik nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE