As the enterprise computing world becomes even more data-centric world, pricing is playing an even bigger role when unlocking the value of data.

Since consumption- and user-based pricing are restrictive and problematic, QlikTech International AB is enhancing value acquisition through capacity pricing, because only the data that’s moved and analyzed is priced, according to Josh Good (pictured, left), vice president of global product marketing at Qlik. The company is introducing capacity-based pricing across its portfolio for software as a service.

“What we’re doing is we’re introducing capacity-based pricing across our portfolio for SaaS,” he said. “With this capacity-based pricing … we include AutoML; we include application automation. You can bring together your cloud software in an automated format and then all the capabilities and AI that’s built right into the software.”

Good and Brian Clarke (right), group vice president of sourcing advisory and pricing evaluation practices at IDC Research Inc., spoke with theCUBE industry analysts Dave Vellante and Lisa Martin at this week’s QlikWorld event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why capacity-based pricing is a vital stepping stone to unlocking the value of data. (* Disclosure below.)

Why capacity-based pricing is an ideal model

Since capacity pricing allows for unlimited users, more value is harnessed from data through analytics. As a result, it is emerging as a best practice model for SaaS, according to Clarke. Qlik is introducing capacity-based pricing across its portfolio for SaaS.

“I think it already has certainly,” he noted. “You know, per terabyte metric is a way to sell that type of software. And I think in this space because we’re talking data as well, that’s the right metric. A storage-based metric is what you’re going to use to sell.”

The simplicity and flexibility enabled by capacity-based pricing is what makes it attractive for organizations. It’s also a better metric, because predictability comes into the picture, according to Clarke.

“I think this is the right direction for any company to go down,” he explained. “Capacity, it’s more of the future — what I’m seeing with a number of the vendors, what they’re doing right now to blend in within the SaaS environment.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the QlikWorld event:

(* Disclosure: QlikTech International AB sponsored this segment of theCUBE. Neither Qlik nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE