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Canva meets Salesforce: AI-driven data autofill streamlines visual communication
Based on the universal need for organizations to unlock the true potential of visual communication, the demand for interoperable, secure and easy-to-use tools, such as the Canva Data autofill feature, is growing.
To offer dynamic design personalization, streamline batch design production and provide data-rich sales visuals, the Canva Data autofill feature makes this a reality thanks to its integration with Salesforce Inc., according to Rob Giglio (pictured), chief customer officer of Canva Pty. Ltd.
Canva’s Rob Giglio talks to theCUBE about the game-changing impact of the Canva Data autofill feature.
“We just launched a product integration with Salesforce, and the way it works is it’s called Data autofill, and it works in the Salesforce CRM,” Giglio said. “If you’re a sales team, for instance, if I have 50 accounts, I don’t want to go into 50 different presentations and add a logo, a name and business details. Instead, what I can do is I can create an automated workflow using this brand new integration that just launched where I take Salesforce data, I autofill it into my presentations, and I can create 50, a hundred or 150 presentations in seconds.”
Giglio spoke with theCUBE Research’s Christophe Bertrand at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how the Canva Data autofill feature is transforming visual communication.
How artificial intelligence fits into the Canva Data autofill feature
AI proves useful in integrating Canva’s Data autofill feature by enhancing visual support. This allows AI to assist with both text and image generation, Giglio explained.
“Canva has been at the forefront of the implementation of generative AI in our products,” he said. “Probably the one that is most commonly used and known is we have a background remover, which is driven by AI. We have something called Magic Studio, which has a number of different features, which lets you take advantage of the power of AI in all kinds of design applications.”
Having already accomplished the objective of unifying a fragmented design ecosystem, Canva has set its eyes on tackling exponential design needs. Simplicity is also top of mind for Canva, since complex workflows hinder creativity and collaboration, according to Giglio.
“Canva is a platform for design; we like to describe our mission as to empower the world to design,” he said. “One of the most powerful features inside of Canva is something we call templates. Templates are available for almost every design type you could imagine, whether it’s a presentation or a social media post. Our templates allow users to get started easily.”
Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of Dreamforce 2024:
Photo: SiliconANGLE
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