Artificial intelligence startup Writer Inc. today announced the launch of Palmyra Creative, a AI large language model purpose built to elevate creative thinking and writing across various professions.

Palmyra Creative has been designed to bring depth, variety and originality to tasks. The LLM supports professionals in brainstorming fresh ideas, refining creative outputs and solving complex challenges, making it an ideal tool across industries like healthcare, finance, retail and technology.

The new LLM seeks to address the issue of one-dimensional outputs often generated by existing models, which can struggle to provide innovative or engaging ideas. Writer argues that while traditional models excel at accuracy and reasoning, they frequently fall short in tasks requiring creativity, adaptability and originality. The limitation poses a challenge for professionals who depend on fresh, out-of-the-box thinking to drive strategic decision-making, develop impactful content, or solve nuanced problems in their workflows.

Palmyra Creative addresses these issues by focusing on three core capabilities: divergent thinking, co-creation and the delivery of relevant solutions. The LLM generates a wide range of unique ideas, adapts outputs based on user feedback and produces high-quality results tailored to specific challenges, according to Writer.

Divergent thinking is used to generate a wide range of unique ideas and innovative approaches to problems, fostering out-of-the-box creativity. Co-creation works through collaborating with users, adapting its outputs based on feedback and exploring different perspectives to refine results. The third core capability, delivering relevant solutions, tailors high-quality, precise responses that effectively address specific challenges to ensure practical and impactful outcomes.

Another aspect that sets Palmyra Creative apart from existing solutions is an ability to pair imaginative thinking with domain-specific expertise. The LLM delivers solutions tailored to complex industry challenges when combined with models such as Palmyra Med for healthcare or Palmyra Fin for finance. The outcome, the company claims, is high-quality, precise responses that address specific challenges while ensuring practical outcomes.

Palmyra Creative is available today via the application programming interface, no-code tools, the Writer Framework and an Nvidia Corp. NIM inference microservice on the Nvidia API catalog.

Writer is a venture capital-backed company that was previously in the news in November when it raised $200 million in new funding on a $1.9 billion valuation. Investors in the company include Premji Investments Pte. Ltd., Radical Ventures, ICONIQ Growth Partners, Salesforce Ventures, Adobe Ventures Inc., B Capital Group, Citigroup Ventures Inc., IBM Ventures and Workday Ventures.

Image: Writer