UPDATED 12:35 EST / APRIL 02 2013

HP to Unveil Project Moonshot Update on April 8

Hewlett-Packard will unveil fresh details on its Project Moonshot, the internal codename for an upcoming family of low-power hyperscale servers, later this month.  

There’s no official confirmation yet, but it’s not difficult to put two and two together: the company sent out invites for a server-related launch event scheduled for April 8, and set up a landing page that greets visitors with the slogan “Experience the Disruption on April 8”.

The single-page website also features an image of a lunar crater, a meter, and an accompanying subheading that reads “Every minute, 3 new servers are connected”. Another major hint as to what’s behind HP’s curtain was leaked by none other than CEO Meg Whitman during the company’s first quarter earnings call last month.

“Later in the second quarter, we will be bringing the latest innovation from HP Labs and our Enterprise group to market, the first, commercialized product from our Project Moonshot. We expect this to truly revolutionize the economics of the data center with an entirely new category of server that consumes up to 89 percent less energy, 94 percent less space and 63 percent less costs than our traditional x86 server environment.”

The first production-grade Moonshot box that Whitman mentioned is the same one that the company started shipping  a few weeks ago. It’s almost certainly the product that HP plans to unveil next Monday, but we won’t know for sure until the keynote.

While HP is laying the ground for its entry into the hyperscale market, major hardware suppliers are already busy competing for market share. In a February article, Wikibon founding CTO David Floyer discussed how Intel and Fusion-io are positioning themselves on the long run.

See the video below for Floyer’s commentary on software’s role in hyperscale computing, which he shared during a morning NewsDesk segment with Kristin Feledy last week.


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