UPDATED 12:43 EST / AUGUST 27 2010

GoogleMe Gets Closer: Google Acquires Angstro for Social Search

An acquisition by Google hints at more development around the GoogleMe project. Angstro, a social news aggregation startup founded by Rohit Khare, is the latest in a stretch of socially-oriented Google acquisitions.

Launched in 2008, Angstro scours blogs and news sites to find the information most relevant to individual users’ needs. It added Knx.to last year, layering in real-time search componnents for more contextual results. An accompanying API has introduced the social componnt for Angstro, bringing it full circle for many of today’s current search trends.

While Khare will be joining Google, details surrounding the full acquisition of all Angstro’s technology and platforms have not been revealed. He posts on Angstro’s home page,

“Salim and I would like to thank everyone who was part of the adventure — not least, the thousands of users and beta testers who helped define our products and inspired our whole team.

While our work here may be done, the struggle for open, interoperable social networks is still only just beginning, and I’m looking forward to working on that in my new role at Google.”

As real-time and social search provide paths for executing new ways around search organization, delivery and advertising methods, Google has been anxious to stay on top of the movement. Interest in Slide, Zynga and Jambool were among the earliest indicators of Google’s GoogleMe plans, while the company has been making steady updates to Apps like GMail, SCVNGR and Buzz. Check out this Google acquisition chart, outlining the search engine’s insatiable appetite for startups.


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU