Zappli has just revealed its new social features for its shopping too, the myShopanion app for the iPhone. Dubbed by Zappli  as the ultimate shopping companion, myShopanion breaks into the market in time for Black Friday and the remainder of the holiday season.  myShopanion will allow users to virtually tag alongside their family members and friends, enjoying their shopping escapades and offering their two cents.

What makes this feature different from typical shopping activity is that you will be able to shop socially in real time, get feedback from friends and ask advice via social networking platform such as Twitter and Facebook, all with the mobility of an iPhone app.  As with most other mobile apps, myShopanion is out to save you time as well.  Citing indecisiveness as a major time waster for shoppers, this mobile tool is designed as a decision-maker to help you from the rack to the dressing room to the register.

Combining social and research shopping into a single tool, myShopanion is taking rtail recommendations to interesting heights, incurring potential for a unique marketing subset for pushing consumer activity.  The biggest perk of mobile markting, across any industry, is making it easier for a consumer to make a transaction of some sort, be it an ad click, an online purchase, re-upping on virtual credits or making a direct sale.  Working at this junction is a good angle for myShopanion to attempt the market.

Trends in local mobile marketing have recently been geared towards online shopping, taking advantage of people’s natural tendency to make impulse purchases.  Recently, Google underwent revamps on its shopping features and made upgrades on its product search.  Local deals and availability are the two main components of search giants updates.

Furthermore, mobile marketing has grown from creating simple applications to creating more targeted tools for mobile phones such as iPhone.  These applications are not only focused on business and home use, but are also now moving towards the light of personal usage as well.

However, with all the fuzz going on about mobile marketing and shopping made easy over the internet, some organizations like Juniper Networks have warned the populace against rampant cyber crimes and breaches in mobile security. The increase in mobile-related shopping is a big influence for retail’s junction within the cloud sector.

Consumers will need more personalized access to retail-related data. Most importantly, it needs to be delivered in a secure manner.  This is where companies like Juniper Networks are forward-thinking with their cloud mobile security tools for their clients. While it is very convenient to shop online, divulging confidential information should still be a concern, especially at this day and age.