Get Ready for the AT&T Ads Show Down!
Being an established, independent mobile advertising network, InMobi examines its 5 billion monthly ad requests and how it will be affected by consumer ad impressions within the US soil. The result of the study shows a new party will emerge and will overthrow Verizon at the frontier. Obviously, this “new party” is the company that will be formed via the AT&T and T-Mobile merger.
InMobi Vice President of Global Research & Marketing, James Lamberti, sees a sudden shift of ad impressions following AT&T’s purchase of T-Mobile. He said, “Towards the end of 2010, Verizon carried more mobile ad impressions than any other, mostly driven by its high percentage of Android devices running on its network. AT&T’s move with T-Mobile will take it back into the lead and the new network will service over a third of US mobile ad impressions, making it the biggest in the country. Verizon and Sprint will be playing catch-up, but further acquisitions or a change in mobile platforms running on various networks could certainly change all of that.”
If you want to do the math, here’s how: Today, the leader in ad impression, Verizon has a swaggering 24.8% share, while Sprint comes in at 18%. AT&T is presently occupying the second place with 20.4% and T-Mobile is at the pit having just 15.1%. But that’s not the end of the story. Combing AT&T and T-Mobile’s share will clearly snatch the driver seat from Verizon with 35.5% combined share.
This AT&T and T-Mobile deal is without a doubt an industry shaker. Moments after the announcement, the competitors’ nerves are wracked, desperately looking for ways to overcome this colossal merger. Sprint was one of the first ones to react, and tapped Google Voice with the hopes of pacifying the heat. As Sprint missed the opportunity by a breathe, AT&T ponders on some well-funded projects like the 4G project in Las Vegas, glass-free 3D Smartphone and working to enable Amazon apps on Android phones.
Days after AT&T’s acquisition of one of its rival T-Mobile, the telecom and networking community still is ablaze. While analysts take both sides and see the yin and yang upshot, there are companies like InMobi that is very critical in providing predictions, especially when backed-up by numbers.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
