Print media is gradually losing market share to online publications, and Mansueto Ventures, the publisher who operates Inc. magazine and Fast Company, is the latest major player in the print industry to have recognized this trend. The company has announced a major investment in the online versions of the magazines, and has chosen Red Aril’s data management offering to power its big data analytics efforts, which will undoubtedly become an important part of the publication’s future distribution and marketing.

“Red Aril announced that Mansueto Ventures has chosen Red Aril’s leading Data Management and Audience Optimization Platform (DMP) to help personalize audiences’ touch-points across its Inc. and Fast Company line of print, online, event and integrated marketing offerings.”

Inc. and Fast Company are two of the most prominent names in business journalism and publishing. This also goes for their web domains, meaning that Manseuto Ventures has a lot of big data on its hands. Large volumes of anonymous web traffic data, third-party data and legacy company data can all be converted to more targeted and effective marketing campaigns as well as business insight – something other publishers are also beginning to monetize.

Conde Nast has made some changes to Conde Nast Digital last year, including the repositioning of several key executives. Traditional print publications are still working on fully adopting to the digital era from more aspects than one, and big data analytics is one of the more prominent topics in this space.

For once, Apple’s new and pricey magazine subscriptions system has been criticized for what many call one of its major drawbacks: it does not allow publishers to access user data, which they would normally be able to use to optimize their ads. Nevertheless, this hasn’t stopped a number of publications from signing up, including Elle, Maxim, Popular Science and Bloomberg Businessweek.