As Amazon Web Services Inc. continues to lead the cloud market, the company is continuously looking to innovate the industry to help solve problems across the world while delivering a reliable and safe cloud to its users. While resources are becoming more and more expensive, users are seeing the cloud as the best way to mitigate their workloads without breaking the bank or compromising security, with the help of AWS Cloud services.

“The cloud offers a lot of security as well. I mean all of the data stored, if for example, in an S3 bucket, our storage vehicle, is completely encrypted,” said Art Baudo (pictured), principal product marketing manager of EC2 at AWS. “There is no danger of that content being visible to anyone else, and it’s protected and it’s accessible as well, which I think is key to our customers’ accessibility and global accessibility and ease of doing that.”

Baudo spoke with theCUBE Research’s John Furrier at HPE Discover, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how AWS is being used to innovate, how customers can migrate over to the AWS cloud and how AWS is fulfilling customers’ AI needs. (* Disclosure below.)

Empowering enterprises with secure AWS cloud services

The costliness and resource-demanding nature of AI is a big deterrent for many businesses, but AWS is here to support these large instances of data. AWS recently announced Amazon EC2 U7i, which are memory instances boasting 32 terabytes of memory available to customers.

“If you don’t need 32 terabytes of memory and you need something a little smaller, we have everything out there from a few gigabytes all the way up to terabytes as well to suit what customers need at that high-performance level,” Baudo said. “I want to take this opportunity to also mention that in terms of performance, we stay on that cutting edge of performance. And so while we have Sapphire Rapids on the Intel side, we have launched Genoa on the AMD side, so the latest processor is also there.”

With AWS leveraging the power of AI for years now, the company is becoming more and more comfortable with the emerging technology. AWS’s Sagemaker and Bedrock both allow companies to build and scale generative AI applications with foundational models.

“We’re offering tools and we’re offering our experience to customers as well,” Baudo said. “We’re trying to do things such as, I was just demoing to customers last week, utilization of code that we generated for them to be able to do things and replicate SQL queries into CloudFront … you can use that to simplify people’s jobs, that generation of code, that AI that we offer as well.”

“We guarantee here at AWS that nobody that works for Amazon has any access to any customer data that’s placed into the cloud,” he said. “All data at rest is encrypted and we run end-to-end encryption within the cloud as well here.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of HPE Discover:

(* Disclosure: TheCUBE is a paid media partner for HPE Discover. Neither Hewlett Packard Enterprise Co. and Intel Corp., the primary sponsors of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE