New Media Minute: One-third of U.S. Adults to Own a Tablet by 2016; What it Means for Online Video Ads
Forrester expects that 112.5 million adults, or one-third of the
adult population, will own a tablet by 2016, a revision of its
previous forecast of 82.1 million. That’s a huge jump, but it’s not
just from the iPad3 announced last week. The increase is due to the
success of the Kindle Fire and Nook Tablet too, Forrester says. But
what do these figures mean for online video? For more details on how
tablets may usher in an era of high engagement and completion rates
for online video, check out this week’s New Media Minute.
[Thanks, Daisy.]
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