Daisy Whitney
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New Media Minute: Online Video Ad Views Skyrocket in Q3
Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Completion rates for ads were highest in long-form videos that had more ads, ...
New Media Minute: Retailers Turn to iPads in Stores; Four New Shopper Startups to Watch
One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that’s why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail stores, such as Sears, Burberry and Puma. In addition, the ...
New Media Minute: Can Social Media Save a TV Show?
Network executives are already canceling new fall shows like ABC’s Charlie’s Angels and NBC’s The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows scored in social buzz, and also looks at a new ...
New Media Minute: How to Migrate Online Videos to Mobile Phones: Tips from AOL Video
Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video’s SVP Ran Harnevo, he shares tips with the New Media Minute for how video sites can migrate their videos to mobile platforms as well, ...
How to Grow Video Views, Increase Video Ads: Tips from AOL Video Head
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out ...
Digital Revenues Grow for Sports Programming
Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million and the NHL at $120 million, the study found. Under ...
Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy
Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratingspoints for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s New Media Minute ...