Daisy Whitney
Latest from Daisy Whitney
Four Hot Digital Media Startups to Watch in Online, Mobile Video
Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week’s New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket. Thanks, Daisy!
How to Measure Online Video Engagement
Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads. Engagement can run the gamut from time spent viewing an ad, to interaction with the ad, to purchase intent, said eMarketer. For more details ...
Car Dealer Triples Sales with iPad
iPads and tablets are popular for watching videos and playing Angry Birds, but they’re also gaining traction in the enterprise and in business to business uses. Here’s a look at how hospitals, corporations, manufacturers and an independent auto dealer are using these new devices. The good news? The auto dealer has tripled sales by adding ...
King of the Living Room?
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week ...
New Media Minute: “Daily Deals” to Top $6 Billion
The red-hot deal-a-day business is on track to hit $6 billion in revenue by 2015 and could potentially tap into the $5 trillion to $8 trillion local commerce market around the globe. Already, there are more than 325 venture-backed players in this business, and media companies too are angling for a piece of the pie. ...
New Media Minute: Who’s Using Tablets and e-Readers?
All the excitement over tablets and iPads and the need to be on both,might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with e-readers has doubled to 12% of the population, but only 8% owns a tablet and tablet growth is slowing;it’s about the same as ...
Two Social Media Startups to Watch: The Donut Edition of the New Media Minute
As more brands, businesses and indie producers rely on social media for their marketing, here are two social media analytic startups that agencies and brands should keep an eye on – Roost, and Local Response for all the details on what they offer, check out this week’s New Media Minute.
New Media Minute:Tips For Advertising in Online Video
Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ...
New Media Minute: How to Best Use Video on Facebook – Tips From a Facebook Exec
Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with the New Media Minute. ...
New Media Minute: Three Tips for Local-Social Group Buying
Online group deals are totally the rage – Groupon pioneered them, but everyone is getting in on online deals and group buying, so here are top 3 guidelines to keep in mind if you’re going to offer some kind of group deal, courtesy of new media expert Jim Nichols of the agency Catalyst SF in ...