Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

Latest from Daisy Whitney

New Media Minute: How to Have an Awesome Tablet Strategy

Got an iPad strategy yet for your brand? If not, you should since 24 million consumers will have tablets this year. But should you charge for your app? Should you create for all types of tablets? How can you best use the platform? These questions and others answered by interactive strategist Andrew Solmssen from media ...

New Media Minute: How to Do Social Media – The Top Three Do’s and Don’ts

What are the rules for engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? Daisy Whitney asked social media expert Scott Meldrum of Pollin8 for his top 3 social dos and don’ts in this week’s New Media Minute.

Online Video to the TV Ad Rescue

Nielsen recently reported that the number of TV homes in the U.S. has dropped due in part to younger consumers going without paid TV. Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the ads in its full-episode streaming online; plus YouTube offers some compelling ...

New Media Minute: How to Optimize Your Site for Mobile

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on their Smartphones after being exposed to ads online and offline. ...

New Media Minute: Four Digital Media Startups to Watch

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week’s episode with Daisy Whitney giving the details. Thanks, Daisy!

New Media Minute: How to Grow Your YouTube Audience

Want to know the secrets to success on YouTube? Then you’ll want to watch this exclusive New Media Minute interview with YouTube exec Bing Chen who offers tips on brand identity, how to use your dashboard to improve your videos, how to tag and annotate YouTube videos for the best results, and how to truly ...

How to Enchant Customers, Audiences, and Viewers

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to”enchant” audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in the New Media Minute. Click to play Thanks, Daisy!

New Media Minute: Media Ad Deals Hot in Upfront

The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are ...

The Three Golden Rules of Social Media

Social media is a powerful marketing tool, but most posts fade quickly – 92% of retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details on ...

How any Brand, Company, or Producer Can Use Moble Bar Codes to Market

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the mobile bar code business, while premium networks, events companies and ...