Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

Latest from Daisy Whitney

New Media Minute: Gary Vaynerchuk Talks to New Media

At the recent SXSW show, the New Media Minute caught up with Internet expert and social media impressario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, The Thank You Economy. Thanks, Daisy.

New Media Minute: How to Make a Great iPad App

Learn the secrets to iPad success! From pricing to promotion to picking the right developer, there are several best practices your brand, Web site, or company can follow when making an iPad or tablet app. [Thanks, Daisy]

New Media Minute: How to Increase Video Views

If you’re a brand, publisher or content provider producing videos for the Web, you want people to find those videos. But what are some ways you can make sure your videos are easily discovered, played and viewed? Watch this week’s New Media Minute for tips on how to increase your views. Thanks, Daisy.

How to Stream Videos from your Smartphone or iPad to Your TV

With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how to stream your smartphone videos on your TV, check out ...

New Media Minute: Augmented Reality Gets Practical and Social Gaming Ads Get Big

Augmented reality is one of the sexy new areas of the digital marketing business and it may finally be shifting away from gimmicky uses and to practical world applications. For more details, watch this week’s New Media Minute where you’ll also learn about the tremendous ad growth in social games and why big brands are ...

New Media Minute: Real-Time Bidding – The Hot New Online Ad Growth Sector

One of the hottest areas in the digital ad business is real-time bidding and it’s poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of Web publishers will do so this year, according to a ...

Checking in to TV Shows

Socialmedia has become the new watercooler for TV shows and that’s why we’re seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like GetGlue, Philo and Miso. For more details on the ad and ...

New Media Minute: The Five Best Practices For Brands Partnerering with Charities Via Social Media

One of the biggest uses of social media has been philanthropy — studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips for how brands can get the most out of a ...

Cisco Expects 12 Billion Net Connected Devices by 2014 and Plans to Deliver Video to Many

Cisco Systems expects that there will be 12 billion devices connected to the Internet by 2014 and plans to deliver video to many of these devices through Cisco Videoscape, says Murali Nemani, Director of Video Solutions in this interview with Beet.TV We caught up with him at CES on Wednedsday afternoon when Videoscape was announced. ...

New Media Minute: CES tablet preview

Get ready for a slew of new tablet introductions at the Consumer Electronics Show this week. Manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft are expect to introduce new tablet computers this week in Las Vegas. But will anyone want a tablet that’s not from Apple? For the latest insight in ...