Daisy Whitney
Latest from Daisy Whitney
New Media Minute: How to Make a Mobile Website
As part of the continuing coverage of the mobile opportunity, this week’s New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience, check-in services, and the size and shape of a mobile site. Thanks, Daisy
New Media Minute: Holiday Shoping on Your Mobile Phone
About half of consumers said they’re more likely to do business with a store that has a mobile friendly Web site, but only 22% of the top retailers have mobile sites. What are marketers waiting for? Mobile is the way of the future! In related news, consumers are watching 143 hours of TV each month. ...
New Media Minute: How to Get Your Videos Found Via Search
Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views. But it’s something few video producers do. So come learn the tricks of Google video search from Mark Robertson with ReelSEO. [Thanks, Daisy]
New Media Minute: Napa Valley Edition
It’s the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop.This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to tools from ...
New Media Minute: How to Get Viewers to Watch the Ads
The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company’s CEO. ...
New Media Minute: Do You Look Good on Mobile Phones?
Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we’re searching for things to do, eat, visit etc. when we ...
Daisy Whitney’s New Media Minute: Rising Tide Co-Op
One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could ...