Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

Latest from Daisy Whitney

New Media Minute: How to Make a Mobile Website

As part of the continuing coverage of the mobile opportunity, this week’s New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience, check-in services, and the size and shape of a mobile site. Thanks, Daisy

New Media Minute: Holiday Shoping on Your Mobile Phone

About half of consumers said they’re more likely to do business with a store that has a mobile friendly Web site, but only 22% of the top retailers have mobile sites. What are marketers waiting for? Mobile is the way of the future! In related news, consumers are watching 143 hours of TV each month. ...

New Media Minute: Online Video Looks Suspiciously like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this ...

New Media Minute: How to Get Your Videos Found Via Search

Want to get more views for your videos? Have you optimized them for search? Knowing how to get your videos found via search can make a big difference in your views. But it’s something few video producers do. So come learn the tricks of Google video search from Mark Robertson with ReelSEO. [Thanks, Daisy]

New Media Minute: Napa Valley Edition

It’s the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop.This episode includes the latest news on how brands can benchmark their "share of voice" in branded video, thanks to tools from ...

New Media Minute: My Book Is Out! And the Art of the Check-in

My debut novel THE MOCKINGBIRDS is in bookstores today! And Bravo and other brands are doing cool stuff with the check-in…

New Media Minute: If Your Mom Watches Your Web Show, Be Happy!

Next New Networks star Daniel Delaney of VndrTV share his advice on how to land advertisers and sponsors for your web show

New Media Minute: How to Get Viewers to Watch the Ads

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj Amin, the company’s CEO. ...

New Media Minute: Do You Look Good on Mobile Phones?

Is your business or brand accessible on mobile phones? If it’s not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we’re searching for things to do, eat, visit etc. when we ...

Daisy Whitney’s New Media Minute: Rising Tide Co-Op

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could ...