Mark Albertson, Author at SiliconANGLE

Cloud

Google Cloud’s second act opens as new CEO Thomas Kurian headlines Next ’19

By Mark Albertson Apr 9, 2019

F. Scott Fitzgerald once memorably wrote that there are “no second acts in American lives.” We are about to find out if there are second acts for cloud computing providers. When the curtain goes…

Big Data

Adobe CIO reshapes IT culture for a data-powered customer view

By Mark Albertson Apr 8, 2019

The time may finally have arrived when CIO no longer means “career is over.” As technology drives nearly every business imaginable today, the role of the chief information officer in managing enterprise information technology…

Cloud

Union of Adobe and Magento highlights role of open source in enterprise digital experience

By Mark Albertson Apr 5, 2019

What does $1.7 billion buy today? For Adobe Inc., the answer is a new cloud service based on an online retail system that processed $155 billion in annual sales one year ago. On the…

AI

Entrepreneur says it’s time for the IT service desk to fully automate

By Mark Albertson Apr 2, 2019

Tickets as we used to know them are a relic of the past. From concerts to sporting events to airline flights, electronic ticketing is largely the norm as paper tickets steadily disappear. When a…

Emerging Tech

Tech investor, author and ‘Mental Samurai’ contestant reveals blitzscaling secrets and more

By Mark Albertson Apr 2, 2019

Chris Yeh (pictured) graduated from Stanford University at the age of 19, published a popular book called “Blitzscaling,” and has built a number of internet businesses since 1995. But does he know how to…

Big Data

It’s all about customer empathy in the brand experience for Accenture Interactive

By Mark Albertson Apr 1, 2019

Humans are more than just statistics in a dataset. They can have feelings about a brand, and the people at Accenture Interactive are tapping into that emotion to create a different view of what…

Big Data

Memo to marketing: Get ready for the data-driven era of hyper-personalization

By Mark Albertson Apr 1, 2019

When Nikki Mendonça (pictured) departed the agency world after 16 years to join Accenture in 2017, one of the first decisions she made was to change the name of the group she was being…

Big Data

Cision rides growing wave of interest in quantifying PR value

By Mark Albertson Mar 29, 2019

This story is a prime example of earned media, independent and credible content generated around a topic that deserves to be covered. And one public company Cision Ltd., is seeking to radically transform how corporate communications…

Big Data

Dell EMC study finds cost of data disruption is $500K and twice that if unrecoverable

By Mark Albertson Mar 28, 2019

As data becomes more valuable to running the modern business, its loss has gone up in price too. That’s one of several key findings contained in the latest “Global Data Protection Index” released by…

Cloud

Canadian export agency invests in cloud for a premium customer experience

By Mark Albertson Mar 28, 2019

Export Development Canada has been fostering trade for Canadian businesses since 1944, but when the export credit agency embarked on its own digital transformation journey two years ago, it discovered that an adjustment was…

Mark Albertson

Adobe CIO reshapes IT culture for a data-powered customer view

Union of Adobe and Magento highlights role of open source in enterprise digital experience

Entrepreneur says it’s time for the IT service desk to fully automate

Tech investor, author and ‘Mental Samurai’ contestant reveals blitzscaling secrets and more

It’s all about customer empathy in the brand experience for Accenture Interactive

Memo to marketing: Get ready for the data-driven era of hyper-personalization

Cision rides growing wave of interest in quantifying PR value

Dell EMC study finds cost of data disruption is $500K and twice that if unrecoverable

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