Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Latest from Paul Gillin

Game of Thrones mania gets cloudy

The folks at CloudEndure, a cloud-based disaster recovery and data migration service provider, tell us they’re big Game of Thrones fans. They’re also pretty good at content marketing. For the third year, CloudEndure has scrubbed the Amazon Web Services Marketplace to find the most highly rated apps. The company said it pored over 4,107 apps ...

Red Hat becomes first $2 billion open-source software vendor

It turns out there is money to be made in open source. Red Hat Inc. beat Wall Street expectations and edged over the $2 billion annual revenue threshold, reporting fourth-quarter revenues of $544 million, beating analyst estimates of $534 million. Revenues were up 17 percent year-over-year. Perhaps more importantly, subscription revenues were up 18 percent ...

Cloudera certification boosts DataRobot’s machine learning platform

Well-funded data science startup DataRobot Inc. it taking a big step into the enterprise market by achieving the highest level certification on Cloudera Inc.’s Enterprise 5, the most popular commercial Hadoop platform. Top-level certification means that the DataRobot predictive analytics engine can now be managed from the Cloudera management console and that it complies with Cloudera’s ...

MapR adds Docker support, bulks up security on converged platform

MapR Technologies, Inc. today is adding support for persistent, stateful Docker containers along with security and performance improvements that make it easier for organizations to run Docker and analytics operations across a mix of Hadoop and non-Hadoop file systems. The company’s Converged Data Platform combines Hadoop, Apache Spark, web-scale storage, NoSQL and streaming capabilities into ...

B2B marketers grumble about ad spending results

B2B marketers see a lot of room for improvement overall in their digital advertising programs, but at least they’re happy with the advertising results their ads on social networks deliver, according to a new report by Demandbase Inc. The results of the survey of 500 management-level B2B marketers, which was conducted by Wakefield Research, casts ...

This new search engine is strictly business

The newest entry in the search engine market has a terrible name but an intriguing value proposition. Plonked Inc. describes its namesake search engine as a tool to significantly improve users’ ability to discover, analyze and connect with businesses. You can search on a company name to get detailed a profile or keywords to find ...

Hortonworks bids for Spark leadership

Citing enterprise customers’ need for stability and predictability, Hortonworks Inc. said it’s changing the distribution schedule for its core Apache Hadoop platform and extended services. It’s also placing big new bets on the race to improve the performance and scalability of Apache Spark. Core Apache Hadoop components such as HDFS, MapReduce, Yarn and Apache Zookeeper ...

VMware exec turmoil continues as COO Eschenbach exits

Just last week VMware Inc. President and Chief Operating Officer Carl Eschenbach (above right) joined IBM cloud chief Robert LeBlanc on stage at IBM’s big InterConnect conference to announce what IBM billed as a significant partnership between the two companies on hybrid cloud. Now Eschenbach is heading out the door to join a venture capital firm ...

Marketers need to unify channels to unleash big data’s potential

An analysis of your sales activity shows that 80 percent of your deals close on a Thursday. How does that affect the cadence of customer contacts you initiate early in the week? Or is it just a coincidence? Questions like these are the type that data scientists tussle with every day, and they’re just the ...

IBM betting cloud race will go to the Swift-est | #IBMInterConnect

Could Apple’s greatest contribution to the IT industry turn out to be a programming language? Judging by the buzz at week’s IBM InterConnect conference, that just might be so. The Swift language that Apple created and then open-sourced just a couple of months ago is taking the development world by storm. It’s already the most ...