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Author

Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Cloud

Informatica CEO sees no slowdown in cloud growth

By Paul Gillin
Reports of Salesforce Inc.’s failed acquisition bid apparently did nothing to damage Informatica Inc.’s momentum, as it reported first-quarter 2024 earnings and revenues that beat analyst estimates. Total revenue increased 6.3% to $389 million,…

AI

Qualtrics generative AI gives surveys a real-time twist

By Paul Gillin
Today, Qualtrics International Inc. is introducing three new features to its line of customer experience measurement applications that incorporate generative artificial intelligence capabilities. They include a feature that makes it possible for anyone in…

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