VMware Inc. customers have long favored Veeam Software Inc.’s backup and recovery services tailor-made for virtual machines. But since goliaths Dell Technologies and Amazon Web Services Inc. have joined with VMware, some wonder if they will crowd Veeam out.

“We have a very good relationship with VMware,” said John Metzger (pictured), vice president of product marketing at Veeam. Neither VMware’s acquisition by Dell nor its partnership with AWS has adversely affected Veeam, Metzger told Stu Miniman (@stu) and Dave Vellante (@dvellante) during an interview at this year’s VeeamOn event in New Orleans, Louisiana. (* Disclosure below.)

Veeam began as a cottage VMware backup provider; this focus has extended to the present, even as the company has branched out, Metzger explained. To be sure, Veeam is expanding to cover all environments, including public cloud (with its AWS partnership, for instance) and even new backup and restore service for bare metal.

However, the company has announced a new VMware-exclusive service that shows the companies’ continuing loyalty, Metzger stated.

VM customer imperative

Veeam’s upcoming v10 Availability Suite will include Continuous Data Protection for VMware. CDP will leverage VMware’s  vSphere Application Program Interface for Input/Output filtering. This API allows Veeam to deliver a Recovery Point Objective of just seconds, according to Metzger. While an RPO snapshot taken every 15 minutes could mean critical data loss, the risk is drastically cut down with a 10- or 15-second RPO. CDP can be applied to mission-critical, tier-one apps like websites of point-of-sales apps.

Access to this API is fairly rare among backup services and should differentiate Veeam in the market, Metzger pointed out. And it is further proof of how deeply VMware values Veeam, he added.

“Some research we did with IDC [International Data Corp.], for example, showed that while Veeam may not drive that initial purchase of VMware, we’re driving higher adoption of VMware,” Metzger concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of VeeamOn 2017. (* Disclosure: TheCUBE is a paid media partner for VeeamOn 2017. Neither Veeam Software Inc. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

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