siliconANGLE » Twitter Steals News Corp. Executive to Head Up Revenues

Twitter Steals News Corp. Executive to Head Up Revenues

Kristen Nicole | August 23rd
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Twitter’s latest move towards building up its business–the company has reportedly poached Adam Bain from News Corp., bringing him on to head up the revenue for Twitter. Reporting directly to COO Dick Costolo, Bain’s role as President, Revenue will involve working closely with the development of Twitter’s ad network. From TechCrunch,

“Bain’s organization has been a bright spot in an otherwise dismal group of digital products at News Corp. The company’s self service ads are generating hundreds of millions of dollars annually, we’ve heard. And until very recently there were plans to spin the entire unit out of News Corp. into a separate company. Silverlake Partners and others bid to fund the new entity, but the deal never happened, say our sources.”

Tie timing for Bain’s company shift is noteworthy on both ends, with Fox and MySpace undergoing their own executive changes. Twitter, of course, is making fast moves to generate some revenue around its microblogging service, particularly within an ad network model.

Twitter has been rounding out its ad network-related staff, amongst a myriad of other improvements to its service. The Twitter platform is also an important component moving forward, with updates like geo-tagged updates and the official Tweet button making it easier to facilitate marketing campaigns for brands, publishers and developers.

In the same vein:

About Kristen Nicole

Named by Forbes as a top influencer in Big Data, Kristen Nicole is a Senior Editor at SiliconANGLE.com. She got her start with 606tech, a Chicago blog she dedicated to the social media space, going on to become the lead writer and Field Editor at Mashable. Kristen Nicole has also contributed to other publications, from TIME Techland to Forbes. Her work has been syndicated across a number of media outlets, including The New York Times, and MSNBC. Kristen Nicole’s latest accomplishment has been co-authoring The Twitter Survival Guide, and she’s currently completing her second book.
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    [...] Twitter Steals News Corp. Executive to Head Up Revenues Twitter’s latest move towards building up its business–the company has reportedly poached Adam Bain from News Corp., bringing him on to head up the revenue for Twitter. Reporting directly to COO Dick Costolo, Bain’s role as President, Revenue will involve working closely with the development of Twitter’s ad network. From TechCrunch, “Bain’s organization has [...] Twitter Steals News Corp … Read more on SiliconANGLE [...]

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    [...] Twitter Steals News Corp. Executive to Head Up Revenues Twitter’s latest move towards building up its business–the company has reportedly poached Adam Bain from News Corp., bringing him on to head up the revenue for Twitter. Reporting directly to COO Dick Costolo, Bain’s role as President, Revenue will involve working closely with the development of Twitter’s ad network. From TechCrunch, “Bain’s organization has [...] Twitter Steals News Corp … Read more on SiliconANGLE [...]