siliconANGLE » Internet Is Becoming A Cable TV Channel For Many – ComScore Rankings

Internet Is Becoming A Cable TV Channel For Many – ComScore Rankings

Tom Foremski | October 12th
READ MORE

ComScore reports that 175 million US Internet users each watched an average of 14.4 hours of online video in September. That means for some Internet users they must get nearly all of their video content over the Internet.image

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 144.2 million unique viewers. Yahoo! Sites captured the #2 spot with 54.4 million viewers, followed by Facebook.com with 52.2 million viewers. Microsoft Sites jumped 3 positions in September, securing fourth place with 45.5 million viewers. Google Sites had the highest number of overall viewing sessions with 1.9 billion and average time spent per viewer at 260 minutes, or 4.3 hours.

More here: http://comscore.com/Press_Events/Press_Releases/2010/10/comScore_Releases_September_2010_U.S._Online_Video_Rankings

- Hulu is the king of video ads showing nearly 28 ads per viewer.
- Number 2 and 3 Tremor Video Network and BrightRoll Video Network showed just under 7 ads per viewer.
- Google sites show just 5 ads per viewer.

Hulu is clearly trying to increase revenues as it preps for an IPO. But will too many video ads put off some viewers?

[Cross-posted at Silicon Valley Watcher]

In the same vein:

About Tom Foremski

Tom Foremski is a former Financial Times journalist. He has been covering Silicon Valley since his arrival from London in 1984. In May 2004 he became the first journalist to leave a major newspaper to make a living as a journalist blogger, publishing Silicon Valley Watcher - reporting on the business and culture of innovation. Tom’s understanding of diverse technologies and his access to global business leaders, make him one of the most prominent media influencers in the technology world.
Post comment as
twitter logo facebook logo
Sort: Newest | Oldest

Trackbacks

  1. Internet TV Devices Should Result from Intel & Netgear Partnership | 7x7 says:
    October 12, 2010 at 6:05 pm

    [...] content property with [...] Internet Is Becoming A Cable TV Channel For Many … Read more on SiliconANGLE Tag: Life Style — Raluca Dina @ 3:03 am (1 minute [...]

  2. Job ads rise in September | Promotion Commerce says:
    October 13, 2010 at 9:29 pm

    [...] Internet Is Apt A Cable TV Direct For Many … Read more on SiliconANGLE tags: rise, [...]

  3. SiliconANGLE — Blog — PlayOn for Roku, Moving Beyond Xbox 360 says:
    October 25, 2010 at 4:27 pm

    [...] view the details of the offering here. This new Roku feature is sure to be welcomed in the midst of Internet TV popularity and cable TV [...]