PCC re-targeting company Criteo just released a report on its remarkable expansion and growth throughout the past year, both in the U.S and on the global scene. According to the release, Criteo served more than 50 billion ads in 2010 and tripled its client base, among others.

“Now, nearly two-dozen of the Top 100 U.S. retailers use Criteo’s personalized re-targeting technology. Other numbers highlighting Criteo’s US success and 2010 momentum include:

30x increase in ad impressions served

70x increase in ad clicks”

In addition to these numbers, Criteo also seen a 10x increase in ad clicks overall as well as an 11x increase in sales after user clicks. Additionally, the PPC personalized re-targeting giant also reports that it services roughly two-dozen of the Top 100 retailers in the U.S, which contribute a very great deal to its current growth rate and success.

Criteo has seen fast yet gradual growth during 2010, and SiliconANGLE was there to cover it. We discussed how the company reported 100% client base increase and a 600% increase in online purchases for Q1 2010. Further down the road, the company expanded its U.S. e-commerce client base by 72 percent and increased client post-click sales by 400 percent during Q3 2010.

Criteo’s success in the past 12 months is also a reflection of its industry, which is expanding in a couple of different ways.  re-targeting is gaining traction as an advertising method now that analytics has become such a big part of this arena.  Other companies such as Chango and Tumri have made some recent developments in their respective companies, fleshing out re-targeting features within their product line and making new executive hires to grow their supporting team.

Predicted to be an inclusive prerequisite for search advertising in the coming year, re-targeting is finding new ways of being incorporated into different consumer actions and brand interactions.  Privacy remains an issue with re-targeting methods, with the FTC working on policies enabling more consumer control around things like opt-out.  All of these developments, from Criteo and the FTC alike, will have an impact on the future of brand marketing on a personalized scale.