

How does a young company compete against a behemoth competitor with an 80 percent enterprise marketshare?
“We look for the agents of change,” said Plexxi, Inc.’s CEO Rich Napolitano, referring to the company’s strategy for attracting customers looking for novel IT Solutions. Despite speculation that Cisco Systems, Inc. will eventually acquire Plexxi, Napolitano seems quite confident steering the company on its own path to success.
He told Dave Vellante and Paul Gillin, cohosts of theCUBE, from the SiliconANGLE Media team, that there is a new kind of developer who thinks very differently about infrastructure — the cloud architect. According to Napolitano, cloud architects take a top-down view to solving specific problems rather than starting at the hardware level.
Napolitano added that the ease of use Plexxi provides is attractive to customers who want to focus on their enterprise/their application, instead of IT. “It’s really about allowing people to build, say, private clouds that are as easy to use and consume as public clouds,” he said
Napolitano said that Plexxi networking utilizes thousands of paths, and this diversity is key to its agility in coming up with the solutions their customers want. He uses the analogy of a trip from Boston to New York where you know of maybe three of four paths. “But there are probably thousands of ways to get there,” he said. “What if you could know that, and what if you could dynamically change your pathing? That’s the nature of what we’re doing, which is very different than anyone else.”
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s on-site event coverage
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SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.