EMERGING TECH
EMERGING TECH
EMERGING TECH
Why conventional vs. autonomous cars is not a zero-sum game | #NAIAS
It’s not difficult to find predictions about autonomous vehicles completely replacing conventional ones in the near future. Naturally, this may have some in the automotive business worried about the industry’s trajectory. Will there be a place for their skills as conventional car engineers in the autonomous future?
“I strongly believe that we still will have conventional cars like we have today,” said Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering. Hirschmann told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the North American International Auto Show that he’s not losing sleep over autonomous vehicles replacing conventional ones.
He explained that technological advances in autonomous and software-powered driving can be used to improve conventional cars rather than make them obsolete. “There are huge opportunities for completely new business areas which are not covered today by cars,” he said.
The new ‘hybrid’ vehicle
Hirschmann gave the example of new steering technology in otherwise “conventional” cars. He spoke about the research ThyssenKrupp Presta Steering is conducting on software-optimized steering.
“The advantage really comes in combination with all these autonomous technologies, because you can move the steering wheel independently from the wheels,” he said.
He also stated that the technology can correct poor steering without any effort or even knowledge on the part of the driver. Also, he said they can have a fully autonomous steering option. “You can have the steering wheel standing still and the wheels of the car are still turning,” he explained.
Hirschmann also said the company’s platform can communicate with the car remotely through Internet of Things technology.
“We use sensors from the car, so we don’t provide any of the sensors. We get this information over the bus system [Controller Area Network, or CAN Bus] from the car, and we use it to activate the steering,” he explained.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.
Photo by SiliconANGLE
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network
Are you an AWS customer? Support SiliconANGLE financially by buying your AWS services from our Marketplace portal page and links: https://siliconangle.com/aws-marketplace/
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
