UPDATED 17:17 EDT / NOVEMBER 17 2010

Where Does Flavors.me Fit Into the Multichannel Media Streams?

There’s a trend moving towards the aggregated web, finding the best mechanisms for organizing, redistributing and purporting your social content beyond your immediate network.  The latest in this movement was Facebook’s announcement around its new Message center, which is aiming at becoming a multichannel thread for email, texts and internal messages.

Beyond the private messaging sector, there’s the blogging world, which is buckling at various points from the pressure of information overload.  Going after the simplest way to perpetuate the organic spreading of web content has been a pot at the end of the social media rainbow since the days of Friendster, when startups hoped to become massive networks in their own right, creating aggregation and syndication channels for the happy social network user.

As individual brands become more interconnected with social media, we also find that open APIs have really pushed along development in this arena.  Flavors.me has done a great job simplifying and beautifying this process, with a few premium perks to attract revenue.  The site launched to great accolades earlier this year, and has since been steadily building its support for streaming sites, adding to its premium feature set, and setting sights on the future.

Since launch Flavors.me has done a complete rewrite of its front-end system, in order to streamline the processes around customizing your personal landing page.  Competing with the likes of Posterous and Tumblr, Flavors.me has far more custom options in terms of layout and design, an area where Flavors.me excels.  Creating a landing page for all my social networking activity was actually a fun process for me using Flavors.me, and user engagement really enables individuals to put their own stamp on things, heightening their investment in the service itself.

This dedication to design and content flow is a concept that’s finally taking precedence in recent media launches, as we saw with Flipboard for the iPad.  Now that we’ve worked out a few sensible ways to collect social media content from across the web, it’s time to find the best methods of delivering that to the people that matter.  Usability is a prime focus for Flavors.me, and it shows.

And while Flavors.me concentrates its efforts on design, usability and growth from this point on, it faces steep competition from the likes of Tumblr, which recently raised capital from Sequoia, and Posterous, which is launching access points to simple blogging and redistribution across a number of devices.  Of course, the success of other platforms is still good for Flavors.me, as it thrives on our desire to post on various social sites.  But becoming the central mechanism for our social media presence is a tall order.

Flavors.me still has room to grow beyond the design aspects of landing page customization, and it could go in a number of directions based on its end goals.  As analytics become more important to individual brands, that concept of aggregating content will lend itself naturally to this growing sector.  For the time being, look out for more updates with Flavor.me’s premium feature set, with options like direct domain-buying if you’ve ponied up the $20 for a yearly subscription.


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