Big data analytics is proving to be a highly effective monetizing approach for more and more companies, on a global scale. This trend drives a great deal of demand, which is followed closely by investors and service providers. Among them is Mu Sigma, a big data analytics service provider with a client portfolio encompassing over 50 Fortune 500 companies. The company raised $25 million in a C-2 round from Sequoia Capital.

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“Mu Sigma employs more than 1,200 analysts, many of them based in India, that help corporate teams learn to use data to make decisions on everything from prices to supply chain analytics to marketing. Sequoia Capital India Managing Director Shailendra Singh said Sequoia has been watching Mu Sigma for four years.”

Another big data development comes from Informatica. The company released Informatica 9.1 over the weekend, the latest version if its platform designed to help customer monetize their social media and transactional history data. Informatica 9.1 can be integrated with the Hadoop MapReduce tool, and supports data warehousing systems by Oracle, IBM, EMC and others.

Fujitsu also had a big data update. The company announced the release of the Primesoft Server v1.1, an in-memory data management software that enables microsecond-level processing, according to a press release. The offering is currently only available in Japan.

Lately there have been two notable conferences that have their ties to big data necessities: HP Discover and the Dell Storage Forum. Day one of the HP Discover conference focused on mobile and big data, a path Hewlett-Packard is taking to accelerate its growth in the software realm – similar to SAP.  Over at the Dell Storage Forum, the company made it clear that just like HP, it’s shifting more towards increasing its margins by entering the enterprise software and cloud space.