UPDATED 16:36 EST / OCTOBER 28 2015

Carrie Leader NEWS

Oracle Commerce Cloud simplifies business at Elaine Turner | #oow15

The number of cloud platform services offered by Oracle continues to grow, and another system being utilized by the enterprise is the Oracle Commerce Cloud that allows businesses of any size a customized solution to eCommerce.

Carrie Leader, director of Ecommerce at Elaine Turner, shared with John Furrier and Dave Vellante, cohosts of theCUBE from the SiliconANGLE Media team, how migration to the Oracle Commerce Cloud has aided Elaine Turner and helped the company achieve its goals in the cloud era.

Manual to automated

The business process for supply chain management, sales and general services were all “very manual,” according to Leader. One of the biggest benefits of the company’s movement away from a “stale” ecommerce platform of the past into the Oracle Commerce Cloud platform was the “automation.”

This automation left issues of inventory control, order management and distribution, and other logistical aspects to be automated, simplified and streamlined, providing a very integrated approach to business.

Customization

In the case of Elaine Turner, Leader said its biggest selling point was its “brand and experience.” The company was looking to bring the highly personal and unique experience of its store to its digital presence, as well as expand the recognition.

Given the platform’s ability to provide unique customization’s for every brand and business, Leader noted the company can create that “in-store experience” digitally and produce new content that doesn’t appear just as a template. Particularly interesting was that when Leader looked at other consumers of the Oracle Commerce Cloud, that they had almost a “different product,” as there was so much difference and unique capability.

Stay tuned for the full video keynote, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle OpenWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.