As Big Data and high-performance computing applications needs continue to expand at a rapid pace, the demand for the right solutions continues to rise. And Hewlett Packard Enterprise Co. (HPE) has answered the call.

This week theCUBE, from the SiliconANGLE Media team, was on the ground at HPE Discover 2016 in Las Vegas. John Furrier (@furrier) and Dave Vellante (@dvellante), cohosts of theCUBE, had the privilege of speaking with our Guest Of The Week, Dr. Tom Bradicich, VP and GM of Servers, IoT Systems, at HPE not once, but twice, about new emerging technology and how it is elevating the Internet of Things (IoT) space with HPE Edgeline IoT Systems and the reinvention of the HPE Moonshot System, an energy-efficient, integrated server system.

Investing in IoT

On day two of HPE Discover 2016 in Las Vegas, Bradicich joined theCUBE along with Eric Starkloff, EVP of Global Sales and Marketing at National Instruments Corp., to discuss their partnership, which is combining the Operation Technology (OT) of National Instruments and the Information Technology (IT) of HPE Edgeline technology. Bradicich talked about HPE’s investment.

“We looked around and could not find anything that existed today … to satisfy the needs of our industry and our customers. So we had to create not only a new product but a new product category. A category of products that didn’t exist before, and the new Edgeline 1000 and the Edgeline 4000 are the first entrance into this new product category.

“We’re creating a new product category called Converged IoT Systems … to deliver the real-time insights, real-time response and advance the business outcomes and other engineering outcomes or scientific outcomes, depending on the situation of our customers that needed to do that.”

Bradicich explained that converged means integration. In order to develop the new product category, HPE had three areas of integration, one of which included integrating a disparate industry, then melding operational technology and industrial equipment, and using measurement equipment that is connected to the real-world taking data and controlling the industrial Internet of Things.

“We’ve been doing IoT before it was a buzzword. Doing measurements and control systems on industrial equipment. The Edgeline System incorporates National Instruments Technology on an industry standard called PXI … a measurement and control standard that is ubiquitous in the industry, and its used to connect with the real world. To connect the sensors, actuators, to take in image data, temperature data and all of those things to instrument the world and take in huge amounts of analog data and then apply the compute power of an Edgeline System.”

Analog in IT?

Clarifying how analog data fits into the realm of IT, Bradicich explained National Instrument’s vital role.

“Analog data is the largest amount of data and the oldest as well, and it’s infinite. This data, or Big Analog Data as we love to call it, are things like particulates, motion, acceleration, voltage, light, sound, location, such as GPS, as well as many other things like vibration and moisture. That is the data that is pent up in the Internet of Things … National Instruments can extract that data, digitalize it, make it ones and zeros and puts it into the IT world so we can compute it and gain these insights and actions.”

The significant seven

Bradicich had seven key points to make about why it is better to collect data at the edge.

“There’s a world out there, and it can be as high as 40 to 50 percent of the market. The IDC [International Data Corp., a research company] suggests that 40 percent of the data collected at the edge … will be processed at the edge, not sent necessarily back to the data center or the cloud. With that background, there are seven reasons to not send all the data back to the cloud … seven reasons to compute at the edge with an Edgeline system.

“Number one is latency … time to insight and time to response. Number two of seven is bandwidth. … Three of seven is cost. If you’re going to use bandwidth you have to pay for it. … Number four of seven is threats … it just exposes it to more threats. Number five is duplication. … Number six is corruption. Not hostile corruption but just package drop. Data gets corrupt the longer you have it in motion … and number seven, what we call policies and compliance or geo-fencing. All these seven create a market for us so we can solve these seven issues.”

Watch the interview below to learn more about HPE’s new product category and partnership that will have the enterprise computing at the edge.

On Day three of the HPE Discover 2016 event, Bradicich was back on theCUBE with our hosts and Jason Willis, Citrix architect at McKesson Corp., discussing the reinvention of the HPE Moonshot System, an energy-efficient, integrated server system.

Moonshot reinvented for today’s workloads

During the interview, Bradicich talked about the new technology applied to the Moonshot reinvention.

“Moonshot is for IT. It’s for the data center in the cloud. [A colleague] had a particular vision that could have value in this particular system and a platform, and just recently we initiated what you just said, Moonshot reinvented. It’s an initiative that has four points.

“First we have graduated to Intel Xeon technology. And we are using that particular technology as our main processor in the system. Number two is we have also included our famous integrated lights-out management technology … the other two really quick is now we have another chassis size. It’s a 1U form factor. And, lastly, our relationships with partners are very key in this industry … and those are the four points of Moonshot reinvented.”

Customer impact

How do customers feel about Moonshot now that the new technology has been implemented? Bradicich spoke about the enthusiasm he has witnessed during breakout sessions and at the show exhibit.

“The impact is they’re getting workload optimization in a form factor that is among the best, if not the best, in the industry from a density performance, so they can get the job done quicker and get their business outcomes quicker. Also, from an energy performance, it costs less to get those outcomes from an energy perspective. … Those two values economically allow us to really transform the data center.

“I like to see the light in their face. ‘Oh, you do have iLO now,’ ‘Oh, you are using Xeon technology,’ and just boom, the rapid succession one after another … those four points of reinvention really resonated. And I would say the more you’re in the trenches, it is directly proportional to the delight on your face.”

Watch the video below to see more about how HPE Moonshot is reinventing workload and specialization in very unique ways for Big Data applications and for high-performance computing applications.

Photos by SiliconANGLE