Incident management platform startup Rootly Inc. today announced that it has raised $12 million in new funding to accelerate its product roadmap, increase its global engineering presence, and invest in sales and marketing to meet market demand for its solution.

Founded in 2020, Rootly offers an incident management platform and Slackbot designed to help companies resolve incidents faster by automating manual admin tasks and providing insight to prevent future incidents. The company’s platform was designed to alleviate the strain and confusion engineers experience in the wake of an incident while saving organizations time and money.

Rootly argues that the growing complexity of information technology systems and the continued push toward remote work have made managing and resolving incidents harder than ever. The company claims that its platform differs in that while other tools act as fire alarms for incidents, “none can automate putting out the fire the way Rootly can.”

The company’s platform automates much of the incident management and resolution process, including coordinating company responders to work on any incident in Slack and proactively suggesting guided next steps. Generative artificial intelligence is used to assist users in identifying related incidents, automate generated status updates and automatically generate retrospective/postmortems based on timelines of incident events to save time and help prevent future incidents.

Rootly has an impressive lineup of customers for a relatively small startup, including Cisco Systems Inc., Elasticsearch B.V., Nvidia Corp., Tripadvisor LLC, Linktree Ltd., Patreon Inc., Grammarly Inc., Royal Dutch Shell plc and Opensea Inc.

“Engineers need more than paper checklists for incident management — they need immediate context on previous incidents, help looping in the right people fast, and a way to keep others updated without answering dozens of individual messages,” co-founder and Chief Executive JJ Tang said in a statement. “Rootly combined all of that into one and made it enterprise-grade and scalable for any size company.”

Renegade Partners LLC led the Seris A round, with Google Gradient Ventures LLC, Alphabet Inc.’s AI-focused venture fund, and XYZ Ventures also participating. Including the new funding, Rootly has raised $15.2 million to date.

Image: Rootly