FormAssembly Inc., a firm that helps organizations automate data collection through forms, today introduced a built-in agentic artificial intelligence assistant that it says can replace much of the drag-and-drop process of building forms and workflows with natural language commands.

The company said the new Atlas release can automate form creation, enforce compliance rules and ensure that data is structured according to an organization’s standards for use in downstream systems. The platform includes a redesigned connector architecture with an enhanced connection to Salesforce Inc. applications, supporting advanced data mapping, automation logic and a modernized user interface.

“FormAssembly AI sits right in the application alongside you,” said Cedric Savarese, founder and chief executive officer of FormAssembly. “To manually build a form and set up the workflow automation behind it can take from a few hours to a few days. With our AI agent, you can be up and running in minutes in the span of a conversation.”

Forms are a key means of ingesting data for many organizations. For example, colleges, human resources departments, government agencies and banks all rely on forms to gather critical information from prospects and customers. Once ingested, data needs to be normalized and integrated into back-end workflows, a process that FormAssembly also automates.

In addition to building forms, the AI assistant automates branding, integrations and compliance. For example, “if you work for a university and need to build a scholarship application form, you can upload a screenshot of your website and we will match the color scheme, typography and branding of the university,” Savarese said. “It then builds the form in a few minutes.”

FormAssembly said the AI assistant works particularly well with Salesforce data models. “Our agentic AI is capable of querying the Salesforce data model, understanding how it’s structured, what sort of custom objects or custom fields you may have in Salesforce, and then map that to your form,” Savarese said.

The agentic AI can also review forms to ensure adherence to many major government and industry regulations, as well as enforce best practices for data collection.

The company is also introducing new AI-powered customer support features to address common questions. Human-in-the-loop support is provided for more complex inqueries.

Founded in 2006, FormAssembly has more than 5,000 customers worldwide, spanning a range of industries, from large enterprises to nonprofits. It has raised $16.5 million in funding, including a $10 million round in 2019.

Pricing starts at $83 per month for self-service plans, with enterprise options available. The AI assistant will be included at no extra cost in all subscriptions.

Image: FormAssembly